Persuasive Tweets/Microblogs Critique and Create Think of the web as a city (analogy from David Meerman Scott’s “The New Rules of Marketing & PR”) and in the social media platforms where you get to practice social networking you want to create the chance of obtaining a customer as a by-product of good conversation and with a focus on sharing and not (overly) selling. Find a blog or youtube video of business-oriented interest. You can search on “business blogs” or “fashion videos.”You can go directly to one of the following top blog sites: Huffington Post, Business Insider, Mashable or TechCrunch articles or see USC admissions blog or Wells Fargo blog for college students. If you do not want to use a business blog message or video as a source for tweet creation then you can find a website that includes a product or service of interest and create 4 persuasive tweets based on business offerings. Include link to blog or website. Create 4 separate limited character tweets (140-200 characters, 1-3 sentences) that summarize the content of the business message. Try to apply one technique from each of the parts of the AIDA method identified below. If you quote directly from the message then use quotes. Each one of your tweets should in some way support the main idea of the message. Attention Getting Techniques – Select and Apply One ONLY ONE Story, problem with promise to solve, quote, rhetorical question, strong benefit of value, startling statistics, provide an intriguing benefit/claim Interest Techniques – Select and Apply One WIIFM (What’s In It For Me/Audience), Logical/Emotional Appeals, Key Selling Points, Introduce Features/Benefits and/or Elaborate on Benefits if Noted as an Attention Getter, Build audience interest by providing some support for the claim you made in first tweet Desire Techniques – Select and Apply One Support Claims, Testimonials, Reduce Resistance, Answer Potential Questions, Include Objective Evidence for Claims Made, Increase audience desire to watch/read message by adding one or two more benefits to audience Action Techniques – Select and Apply One Include a Compelling Call to Action, Make an Additional Offer, Include a Deadline, Motivate readers to take action and read article, view video
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