Chapter 1: Selecting Your Target Market
Two assignments are listed in this section. I have included the points for each section along with specific pages for examples and expectations for grading. The total point allocation is for both assignments. You may enter them as one document (multiple pages) or as two separate files.
Create a PVP – 20 points
Read Pages 27-38 in the 1-Page Marketing Plan Book. On page 32 & 33, there is an example of a PVP. To create a good PVP and Avatar Profile, use your market research data.
Create your PVP, which stands for Personal Fulfillment, Value to the Marketplace and Profitability. I am looking for the following three things.
An acceptable number of options for your business or service. In the example, the author listed 4 different types of photography business (weddings, photojournalism, corporate photography and family portraits).
A numerical rating for each area of your PVP and a final score. The numerical rating should be based on DATA (RESEARCH, most likely secondary data). For example, the rating for profitability should include data that identifies projected growth and sales for each type of photography business. The numerical rating for “value to the marketplace” may include a combination of data and what your business will do that differentiates it from what others are doing in the marketplace. You will include a written analysis after the PVP grid that covers the rationale for your ratings.
Select one “target market” for the rest of the course that will be your targeted customer. As the book states, you may select other markets as time goes on, but for our class you will select only one. This allows you to practice the process and application of marketing principles and techniques.
Note: A couple of people are considering franchises or businesses they already own. Still walk through the exercise to confirm why you selected this business. For example, if you own a remodeling business, you may want to use the following areas: dry way, plumbing, heating and air (HVAC), flooring, painting, framing, concrete, etc. You would then rate these based on the PVP. If you a franchise type business (Jiffy Lube) you may want to list other franchises you considered and use the PVP to again confirm your choice.
Create a Customer Profile or Avatar -20 points
Chapter 1 in The 1 Page Marketing Plan provides an example profile or avatar of a targeted customer. Create one of your ideal future customers. Again, use research to back up attributes of your idea customer.
In this section, I have included a number of resources to help in conducting market research. Please review them and use the questions that help you to become the expert on your customers and that fit your industry and business.
This where your market research will come in handy. Use various types of data to create a comprehensive profile.
Cite resources where you found your information. This is critical if you need to go back and reference information. Create a grid or table to cite sources. You can include links, references, etc. A minimum of 7 resources should be considered.
(Types of data (identity, quantitative, descriptive and qualitative) (Links to an external site.)
(Links to an external site.)Note: This is just one way simplified way to categorize different types of data. You will conduct your own research to complete the profile and remember to identify your sources.
Why should I choose Homework Writings Pro as my essay writing service?
We Follow Instructions and Give Quality Papers
We are strict in following paper instructions. You are welcome to provide directions to your writer, who will follow it as a law in customizing your paper. Quality is guaranteed! Every paper is carefully checked before delivery. Our writers are professionals and always deliver the highest quality work.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Reasonable Prices and Free Unlimited Revisions
Typical student budget? No problem. Affordable rates, generous discounts - the more you order, the more you save. We reward loyalty and welcome new customers. Furthermore, if you think we missed something, please send your order for a free review. You can do this yourself by logging into your personal account or by contacting our support..
Essay Delivered On Time and 100% Money-Back-Guarantee
Your essay will arrive on time, or even before your deadline – even if you request your paper within hours. You won’t be kept waiting, so relax and work on other tasks.We also guatantee a refund in case you decide to cancel your order.
100% Original Essay and Confidentiality
Anti-plagiarism policy. The authenticity of each essay is carefully checked, resulting in truly unique works. Our collaboration is a secret kept safe with us. We only need your email address to send you a unique username and password. We never share personal customer information.
24/7 Customer Support
We recognize that people around the world use our services in different time zones, so we have a support team that is happy to help you use our service. Our writing service has a 24/7 support policy. Contact us and discover all the details that may interest you!
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our reputation for excellence in providing professional tailor-made essay writing services to students of different academic levels is the best proof of our reliability and quality of service we offer.
When using our academic writing services, you can get help with different types of work including college essays, research articles, writing, essay writing, various academic reports, book reports and so on. Whatever your task, homeworkwritingspro.com has experienced specialists qualified enough to handle it professionally.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our professional editor will check your grammar to make sure it is free from errors. You can rest assured that we will do our best to provide you with a piece of dignified academic writing. Homeworkwritingpro experts can manage any assignment in any academic field.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.