ECOM 301 SEU Wk 12 Annual E Marketing Plan for West Elm Company Paper ou should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company’s business goals a reality. It is a high-level plan that guides the direction of the team’s campaigns, goals, and growth.
You need to select a B2C website
The web site is to be a brand site, not a site for a mega corporation with many different brands. For example: Nestle.com is a corporate website, while Nescafe.com, Dolce-gusto.us, Nespresso.com, Coffeemate.com are all Brands website.
You can use one of these companies: Nordstrom – Fancy – Bloomingdale – West elm – Bergdorf Goodman
An effective e-marketing plan should contain the following elements:
Introduction – what is the product or service? Describe it in detail and explain how it fits into the market.
Marketing Objectives and goals
Summary – Summaries profits, costs, advantages and why the plan should succeed.
Guidelines for the project assignment: Follow ALL the instructions in the attached PDF file
Use font Times New Roman, Calibri or Arial.
Use 1.5 or double line spacing with left Justify all paragraphs.
Use the footer function to insert page number.
Ensure that you follow the APA style in your project.
Your project report length should be 2000 words.
If the assignment shows plagiarism, the students would be graded zero.
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