Hotel Management Marketing Environment Video Discussion I posted my assignment and video link below. Please watching the video and answering the questions.

Hotel Management Marketing Environment Video Discussion I posted my assignment and video link below. Please watching the video and answering the questions.Video:[streamerType]=auto**Please send it by 7 PM Tonight (Eastern Time Zone – USA)** The Marketing Environment
Watch the video “Taste of the West”. While you are watching, think about the environmental
threats and opportunities that McDonalds faced when preparing to open the first McDonald’s
in Russia.
Try to identify one factor/effect in each of the categories below. Type your answer below each
category, and also identify whether it was a threat or opportunity for McDonald’s. (You don’t
have to use full sentences for this; key words are fine.) I have answered the first one for you as
an example.
Save this document and upload it in the assignment link.
Economic Environment:
Prof. Davin’s answer: Russia was changing to a free-market economy, where people were free
to spend their money. This was an opportunity for McDonald’s.
Technological Environment (including Infrastructure):
• To make easier to buy from you / make easier them to do business with you (ex: ipad
ordering system)
Cultural Environment:
• Trends in consumer preference
• Expansion into new area
Political/Legal Environment:
• Regulation – ex) sanitary inspection grades
• Public interest group
• Codes of ethics
Natural Environment:
• Weather
• Consumer concern – how they feel
Other (optional):
Competitors Environment
• Other fast food seller

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