MGT 201 Saudi Electronic University Glimmers Liquors Marketing Plan Introduction, Goals and Objectives Environmental Analysis Target Market Analysis SWOT A

MGT 201 Saudi Electronic University Glimmers Liquors Marketing Plan Introduction, Goals and Objectives
Environmental Analysis
Target Market Analysis
SWOT Analysis
Marketing Mix (4 P’s ) Analysis

To introduce this section you should include the “mission statement” of the business; an idea of what its goals are for customers, clients, employees and the consumer.

Introduction about the business.
Business vision and mission
Business objective.
Products and services offered

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

Conduct a SWOT analysis for your chosen company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company’s operations;

Opportunities: Examine factors that may improve the business’s chances of success;

Threats: List the external threats to the business’ success.

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place

Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price

The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin. College of Administrative and Financial Sciences
Assignment 3
Deadline: 4/11/2020@ 23:59
Course Name:
Student’s Name:
Course Code:
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out
of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
•
Submissions without this cover page will NOT be accepted.
ASSIGNMENT-3
Weightage: 10 marks
Learning Outcomes:
1. Demonstrate a solid understanding of overall marketing concepts, goals and
strategies within the context of organizations goals and strategies (Lo 1.1).
2. Explain issues pertaining to marketing environment both internally and
externally (Lo 1.2)
3. Build a strong understanding of the social, economic, ethical and technological
challenges facing marketers (Lo 1.3 & 3.4).
4. Utilize strong analytical skills and tools to develop objective and effective
marketing plan (Lo 4.3 & 4.5).
5. Demonstrate ability to think independently and systematically on the subject of
developing the business feasibility assessment of marketing plan development.
(LO.3.7)
Assignment No: 3
Marketing Plan
From the real international market, select a company of your choice wishing to start its activities
in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.
You have to establish a marketing department starting from the Analysis of the market,
formulate overall marketing goals, objectives, strategies, and tactics within the context of an
organization’s business, mission, and goals designing and planning the entire function.
Write a Marketing Plan considering the following points (2×5=10 Marks)
1. Introduction, Goals and Objectives
To introduce this section you should include the “mission statement” of the business; an idea of
what its goals are for customers, clients, employees and the consumer.
a. Introduction about the business.
b. Business vision and mission
c. Business objective.
d. Products and services offered
2. Environmental Analysis
Conduct an environmental analysis that looks at and comments on your local area and your
network of business contacts, competitors and customers.
3. Target Market Analysis
Identify the target market, describing how the company will meet the needs of the
consumer better than the competition does.
4. SWOT Analysis
Conduct a SWOT analysis for your chosen company based on your research.
Strengths: List the strengths of the business approach;
Weaknesses: Describe the areas of weakness in the company’s operations;
Opportunities: Examine factors that may improve the business’s chances of success;
Threats: List the external threats to the business’ success.
5. Marketing Mix (4 P’s ) Analysis
Describe each of the 4Ps of your chosen company.
Product or Service
Identify the product or service by what it is, who will buy it, how much they will pay for it
and how much it will cost for the company to produce it, why a consumer demand exists
for your product, and where the product sits in comparison to similar products/services
now available.
Place
Identify the location of the business, why it is located there (strategic, competitive,
economic objectives), the expected methods of distribution, and timing objectives.
Promotion
Describe the type of promotional methods that will be used. Identify techniques such as
word of mouth, personal selling, direct marketing, sales promotion etc. television, radio,
social media and newspaper ads.
Price
The prices of the products or services that reflects the overall company strategy. Should be
competitive as well as a reflection of the quality, costs and profit margin.
Answers:
1. Introduction, Goals and Objectives
Criteria/ achievement
Good mark
levels
Marks: 100
the student should
introduce his marketing Good description of the
plan and provide any overall business,
necessary background business vision and
information about the mission, business
business,
business objective as well as the
vision and mission, products and services
business objectives as offered
well as the products
and services offered
Average Mark
Low Mark
Marks: 50
Marks: 0
The student provides
only a few information
on the chosen
company (poor
description).
No response or the
whole answer is false.
Average Mark
Low Mark
Marks: 50
Marks: 0
Good analysis of the
various forces of the
environment
(Economic, Social and
cultural, Competitive,
Legal, Political,
Technological) as well
as entities such as
customers, suppliers,
competitors, and
other businesses that
assist or influence a
business’s ability to
sell, distribute,
promote, and develop
products or services.
Student did not
provide clear and
complete analysis of
the various forces of
the environment
(Economic, Social and
cultural, Competitive,
Legal, Political,
Technological) as well
as entities such as
customers, suppliers,
competitors, and
other businesses that
assist or influence a
business’s ability to
sell, distribute,
promote, and develop
products or services.
No response or the
whole answer is false.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
2. Environmental Analysis
Criteria/ achievement
Good mark
levels
Marks: 100
Student should conduct
an
environmental
analysis that looks at
and comments on the
local area and the
network of business
contacts, competitors
and customers.
3. Target Market Analysis
Criteria/ achievement
levels
Student should Identify
the target market by
describing how the
company will meet the
needs of the consumer
better
than
the
competition does.
Good
and
clear
definition of the target
market. (Student can
list out the expectations
consumers have for the
product).
Student did not
provide clear
explanation of the
target market. (Student
did not provide indepth analysis).
No response or the
whole answer is false.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good and clear
definition of the
business
strengths, weaknesses,
opportunities, and
threats.
Student did not
provide clear and
complete explanation
of the business
strengths, weaknesses,
opportunities, and
threats.
No response or the
whole answer is false.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good and clear
explanation of the
tenets of the marketing
mix, including product,
place, price, and
promotion.
Student did not
provide clear and
complete explanation
of the tenets of the
marketing mix,
including product,
place, price, and
promotion.
No response or the
whole answer is false.
4. SWOT Analysis
Criteria/ achievement
levels
Student should
conduct a SWOT
analysis for the chosen
company
3. Marketing Mix (4 P’s ) Analysis
Criteria/ achievement
levels
Student should
describe each of the
4Ps.

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