MGT 201 Saudi Electronic University Product Life Cycle and Marketing Questions The Assignment must be submitted on Blackboard (WORD format only) via alloca

MGT 201 Saudi Electronic University Product Life Cycle and Marketing Questions The Assignment must be submitted on Blackboard (WORD format only) via allocated folderStudents are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.Students must mention question number clearly in their answer.Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).Submissions without this cover page will NOT be accepted. College of Administrative and Financial Sciences
Assignment 2
Deadline: 4/4/2020 @ 23:59
Course Name:
Student’s Name:
Course Code:
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out
of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
•
Submissions without this cover page will NOT be accepted.
ASSIGNMENT-2
Weightage: 10 marks
Learning Outcomes:
1. Ability to carry out objective and scientific analysis of consumers’ needs and
wants (Lo 2.3 & 2.6).
2. Ability to collect, evaluate and synthesize consumers data to make objective
and informed marketing decisions (Lo 2.7).
Assignment No: 2
CRITICAL WRITING
Today, there is a great multitude and varieties of new products
available in stores and online, from which consumers can choose.
Think about the new products you’ve seen in the past two or three
years, then choose a new product from any category.
Questions
(2×5 = 10 Marks)
1. How would you define the attributes and benefits of the chosen product?
2. Define the core, actual, and augmented product benefits.
3. Briefly describe the steps in the new product development process.
4. Each product will have a life cycle, although its exact shape and length are not
known in advance. Explain each step in the PLC.
5. What are the dimensions upon which a company manages its product portfolio?
1. Describe the attributes and benefits of the chosen product?
Criteria/ achievement levels
Student should describe the
attributes and benefits of the
chosen product.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good description of the
attributes (features, functions,
uses, product design, brand
name, level of quality…) and
benefits of the chosen product
(product’s utility, what that
product does for a customer…)
Student describe only few
attributes and benefits of the
chosen product (poor
description).
No response or the whole answer
is false.
2. Define the core, actual, and augmented product benefits.
Criteria/ achievement levels
Student should distinguish
between various levels of a
product.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good definition of the various
levels of a product (the core,
actual, and augmented product
benefits)
Student did not provide clear and
complete definition of the
various levels of a product.
No response or the whole answer
is false.
3. Briefly describe the steps in the new product development process.
Criteria/ achievement levels
Student should describe the
various steps in the new product
development process.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good and clear definition of the
various steps in the new product
development process (idea
generation, ideas screening,
concept development,
marketing strategy, business
analysis, concept testing and
commercialization).
Student did not provide clear
explanation of the various steps
in the new product development
process (correct name of the
steps but poor description).
No response or the whole answer
is false.
4. Each product will have a life cycle, although its exact shape and length are not known in
advance. Briefly explain each step in the PLC.
Criteria/ achievement levels
Student should describe the
various stages in the product life
cycle.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good and clear definition of the
various stages in the product life
cycle (Introduction stage,
Growth stage, Maturity stage,
Decline stage)
Student did not provide clear and
complete explanation of the
various stages in the product life
cycle (correct name of the stages
but poor description).
No response or the whole answer
is false.
5. Which strategies a company should make regarding its portfolio of current and future
products. What are the dimensions upon which a company manages its product portfolio?
Criteria/ achievement levels
Student should explain
dimensions upon which a
company manages its product
portfolio.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good and clear explanation of
the various dimensions upon
which a company manages its
product portfolio (product mix
width, product mix length and
product mix depth).
Student did not provide clear and
complete explanation of the
dimensions (correct name of the
dimensions but poor
description).
No response or the whole answer
is false.

Purchase answer to see full
attachment