MKT 250 King Fahd University New Organization Marketing Plan Paper A well written report has to be constructed for a project’s New Organization Marketing P

MKT 250 King Fahd University New Organization Marketing Plan Paper A well written report has to be constructed for a project’s New Organization Marketing Plan. The project’s concept, services and target group can be found in the “ATHATH 3D.docx” file while the “MKT250_GroupProject.pdf” file contains a thorough explanation of the whole project in general. ATHATH 3D is the project’s name. The components of the report has to contain the following:
Introduction This includes a) organizational background b)mission
statement and c) objectives of the businessMarketing Environment Analysis

i. Competitive environment ii. Economic environment iii. Technological environment
iv. Socio-cultural environment

SWOT analysis

Critical issues These two segments are the required part and should be at least 1500 words. MKT 250
Group Project
NEW ORGANIZATION MARKETING PLAN ASSIGNMENT
Choose a new organization you want to establish.
For example, a mafroosha ( Furnished apartment), fitness center, restaurant, school,
college, car servicing company, a retail business, a manufacturing company… anything
of your interest.
Obtain approval for your choice of organization from your professor.
Prepare a Marketing Plan
The marketing plan should include the following topics.
Executive Summary – Is a one page summary explaining the project,
business goals, marketing plan highlights, and key recommendations
(Write this after completing other parts).
I.
Introduction This includes a) organizational background b)mission
statement and c) objectives of the business
II.
Marketing Environment Analysis
a.
i.
Competitive environment
ii.
Economic environment
iii.
Technological environment
iv.
Socio-cultural environment
b.
SWOT analysis
c.
Critical issues
III.
Target Market Selection
a. Market Segmentation and Evaluation
b. Target Market
IV.
Marketing Program
a..
Product decisions
b.
Pricing decisions
c
Promotion decisions
d.
Distribution decisions
Conclusions and Recommendations
V.
1
GROUP DYNAMICS
This is a group assignment of maximum 3 students in each group. Group members
will want to share telephone numbers and e-mail addresses and settle upon a time to meet
outside of class. The group members may divide the responsibility for particular parts of
the marketing plan and assign a part or parts to individual group members. However, each
group member is responsible for the entire assignment.
HELPFUL HINTS FOR WRITING
1.
2.
3.
4.
5.
Print everything submitted.
Double-space everything. Double space between sections.
Set margins at one inch.
Always make back-up copies of the paper on disk, hard copy, etc.
Use 12 point Times New Roman to prepare the paper.
Key milestones:
Week 2 –Group formation
Week 4- Company Identification (to be submitted by email. Note always write MKT 250
in subject line of email)
Final Report Due on December 14. (Late submission will be penalized)
A hardcopy report (About 3000 words) and a soft copy.
IMPORTANT
In the cover page, include the following statement and Table:
We declare that this is our own work and we have not received any unauthorized assistance
from any source when writing this report
Serial Student Name
No
ID
Percentage
Signature
Contribution
(Out of 100)
1
2
3
Plagiarism/ Academic Fraud
You are reminded of the university policy on all forms of academic fraud. Submissions
are automatically checked for plagiarism. The following is considered academic fraud:

Plagiarism: using someone else’s ideas without complete or proper reference. The
most blatant and severe forms of plagiarism includes copying several
2

paragraphs/chunks of texts without proper reference from books, reports, articles
or electronic resources and posing them as your own; copying from other students
in assignments that are individual; and multiple submission, submitting work that
has been used in other courses to receive study points.
Other forms of dishonest/fraudulent behavior with the aim of getting study credits,
such as having someone else write one’s assignment, or writing assignments for
someone else, or stating that a student has participated in an assignment when he
has not.
END
3
ATHATH 3D
Project Concept :
It is a firm that provides services for furniture companies. The
services provided by the firm are focused on providing 3D designs for
home furnishing.
Services :
1 – Preparing 3D catalogs for furniture companies.
2 – Provide a special catalog for users.
3 – Providing specialized website development services for furniture
traders.
Target Group :
Medium and small furniture companies (5 – 30 million SR)

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