Virginia Union University Customer Relationship Management Presentation Develop a PowerPoint presentation of 8–11 slides for a proposal, including 200–250 words of speaker notes per slide, covering the following:
The proposal should begin with a brief explanation of each separate technique (1–2 slides).
Present your evaluation of 3–4 of the technique’s strategic contributions to the e-business’s market leadership for MedEd/CHC (3–4 slides). The specific techniques that you should evaluate in your plan include the following:
Personalized customer interaction
Customer relationship management (CRM)
Customer experience management (CEM)
Interactive relationship marketing
Conclude with a proposed plan integrating at least 3–4 of the strategic techniques to achieve the e-business’s CRM and relationship marketing objectives for MedEd/CHC (4–5 slides).
Use the presentation’s Notes section to describe concept applications in detail.
I HAVE ATTACHED A 2 OF MY PREVIOUS ASSIGNMENTS TO HELP AND PULL RESOURSES FROM Medical Education Academy (Med Ed) is a prominent, privately owned health care education institution that
provides degree programs in nursing, medical technology, and health care administration in the United States. The
company has built a positive reputation in the traditional on-campus education market for quality skills at an
affordable price. Because of this institutional strategy, Med Ed has adopted the motto, “Quality skills with
Now, however, to keep Med Ed’s motto and institutional operating model intact, President Will Learner, M.D., is
planning to strengthen his academy’s health care education leadership while also reducing rising administrative
expenses by acquiring an online health care education provider named Cyber-Health College (CHC). Cyber-Health
College is a fully certified online health care education provider with a strong reputation among prospective
students for relatively inexpensive, timely, and skill-intensive program completion. President Learner believes that
Cyber-Health’s online programs will fit well with Med Ed’s institutional strategy because both educational
providers emphasize quality skills and affordable prices.
You have been named to Med Ed’s newly formed digital learning initiative team (D-LIT). President Learner is relying
on your e-business expertise to analyze Cyber-Health’s e-business and e-marketing fundamentals as well as to
propose digital marketing strategy guidelines that will optimize Cyber-Health’s contribution to Med Ed’s strong
reputation in the traditional health care education market.
Cyber-Health College was a pioneer in the online health care education market in the 1990s. Its founder and CEO,
Lucy Vision, Ph.D., avoided the pitfalls of other dot-coms by building credibility with educational accreditation
boards and developing intelligent agent software applications as a method of guiding student instruction without
human faculty. Cyber-Health patented its med-teach agent technology using female voices and an embedded
nurturing interface to gain student trust and build strong learning bonds. The educational press regularly
commended Cyber-Health for designing a high-tech/high-touch instructional interface. Because of the strong, skillintensive course learning and user-friendly, agent-driven interactive online instruction, Cyber-Health effectively
positioned its medical education programs as “health care learning for the digital future.” However, this praise and
online health care education success also drew its fair share of detractors. Faculty unions at medical programs and
even other non-agent-driven online health care education programs criticized Cyber-Health for dehumanizing
health care knowledge and medical education delivery.
The focus of your contribution to the newly formed D-LIT will be to highlight the potential of Cyber-Health’s ebusiness approach to complement Med Ed’s traditional health care education marketing strategy. Med Ed’s
traditional marketing strategy relies on physical brick-and-mortar facilities, hard copy books and course resources,
and human faculty instructors. In this traditional on-campus model, students attend physical classroom facilities
for health care education, and traditional advertising media or promotional events are used to raise enrollment. By
contrast, Cyber-Health’s online e-business education approach uses digital networks as the primary vehicle for
delivering health care learning to students. By accessing the Cyber-Health Web site and med-teach agent, students
directly engage in autonomous, self-guided medical education coursework without going to a physical classroom
facility and without human instructors. The med-teach agents employ artificial intelligence to progressively learn
each student’s health care instructional needs and improve the student’s performance through skill-intensive
virtual course project scenarios covering every aspect of traditional medical education. President Learner is keenly
interested in your assessment of this futuristic online e-business model for delivering health care educational
MARKETING IN THE DIGITAL AGE
SCHOOL CONTACT INFO
MEDICAL STATE UNIVERSITY
3525 Needle DR, Chicago iL
Better Education since 2020
WHEN SEARCHING MEDICAL STATE
UNIVERSITY IN A SEARCH ENGINE?
YOU WILL SEE• Admissions/How to apply
The admissions page shows information about admissions, Details on how to apply and requirements
• Degree Programs/ Academics
This tab provides information about the degree and academics
• Nurse Link
Student email system, this is also where you will navigate your assignments
TABS ON OUR WEBSITE
-LIBRARY, CATALOGS, REGISTER, SERVICES AND SUPPORT,
NEWS AND EVENTS
-NEWS LETTERS, ANNOUNCEMENTS, CALENDAR EVENTS
-MISSION, CAMPUS AND VIRTUAL TOUR, OUR HISTORY,
WHAT WE OFFER
Campus and Online
• Post baccalaureate certificates
• Post masters certificates
UNIVERSITY BRAND IMAGES
Throughout our web page you will often see the two above logos.
The first one that you see in blue represents family and community, therefore we included
pictures of an adult and children. Our logo contains blue because just like many health care
logo blue is more than a color it means
These are all things we would like our school to be know as, the second logo that you will
often see on our web page is the one located in red it show a piece of doctors equipment
and a house I think this logo best represents our mission with being able to supply you
education right at the source of your house.
MISSION STATEMENT PERSONAL QUALITY EDUCATION, AT THE TOUCH OF A FINGER TIP . TO MOTIVATE ALL USERS AND MAXIMUM THERE POTENTIAL
VISION A WONDERFUL EDUCATION SYSTEM WHERE ALL STUDENTS CAN DEVELOP LIFE LONG SKILLS ,
VALUES ACHIEVEMENT , SAFE NET TO EXPLORE , ACCOUNTABILITY
This Photo by Unknown author is licensed under CC
This Photo by Unknown author is licensed under CC BY-SA.
“PREPARES STUDENTS FOR LIFE, IT WILL HELP DEVELOP
LIFE SKILLS EARLY THAT YOU CAN CARRY THROUGHOUT
YOUR LIFE’ LIFELONG LESSONS BEGIN WITHIN THE CLICK
OF THE MOUSE”
— OUR ONLINE PRORAM IS ABLE TO PROVIDE
AFFORDABLE EDUCATION AT A TOUCH OF YOUR FINGER
IN THE COMFORT OF YOUR HOME AND WITHIN YOU
• Mobile App
• News Letters
• Radio, Commercials
Discuss at least 2
that reflect the
and explain why
Purchase answer to see full
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