MKT501 Trident Module 3 Distribution & Marketing Plan Assigment Hello,this is a touch of a rush job. I’m reposting this assignment because I forgot the att

MKT501 Trident Module 3 Distribution & Marketing Plan Assigment Hello,this is a touch of a rush job. I’m reposting this assignment because I forgot the attachments last time. Thanks so much. Privacy Policy
The product I choose falls under Criminal Justice/Safety the business is a
Security Consulting Company called Global Master Security (GMS). It is a madeup organization.
Module 3 – SLP
DISTRIBUTION & MARKETING PLAN
Call to Action
How do you get the consumer to your site or social media?
This is the exciting part of the promotion process – using
creative tools to drive traffic to your site.
Sizing up the competition online
Use research from quality graduate-level resources and web
searches of competitors:
•
Analyze at least one competitor and how it is driving traffic to
its sites.
Boost your online presence
•
•
Provide a brief introduction of the company with which you are
working.
Explain what online presence your product and service will
have (include website and social media).
Create a plan using at least three different communication
tools to promote your online presence.
•
•
Include rationale to back up your decisions.
Explain how you will measure the effectiveness of each tool
listed (research is required).
In academic writing, it is necessary to use 3rd person vs. 1st
person. For more information see Differences Between First
and Third Person. This SLP will be written in 3rd person. Do
not use any quotations. Since you are engaging in research,
be sure to cite and reference the sources in APA format.
Use the attached APA-formatted template (MKT501 SLP3) to
create your submission.
SLP Assignment Expectations
Your submission will include:
•
•
•
Trident University International’s cover page
A 2- to 3-page paper with APA citations (2- to 3-sentence
introduction, body, 2- to 3-sentence conclusion)
The reference list in APA format
Running head: PRINCIPLES OF MARKETING MODULE 3 SLP
Trident University International
Student Name
Principles of Marketing Module 3 SLP
MKT301: Principles of Marketing
Professor’s Name
Date of Submission
1
PRINCIPLES OF MARKETING MODULE 3 SLP
2
Principles of Marketing Module 3 SLP
This is your 2-3 sentence introduction. No heading is required. Remember to always
indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font
type (bold or plain) are set in APA format. While you may change the names of the headings
and subheadings, do not change the font or style of font. This introduction should provide a
quick overview of the topic discussed.
Online Competition
Use research from quality graduate-level resources and web searches of competitors:
Analyze the at least one competitor and how it is driving traffic to its sites.
Product
Provide a quick overview of the product or service you created. Even though you
have “created” a product or service, the applications and research in this section will be real.
Online Presence
Explain what online presence your product and service will have (include website and
social media)
Plan for Communication Tool 1
Create a plan using at least three different communication tools to promote your
online presence. Include rationale to back up your decisions. Explain how you will measure
the effectiveness of each tool listed (research is required).
Plan for Communication Tool 2
Create a plan using at least three different communication tools to promote your
online presence. Include rationale to back up your decisions. Explain how you will measure
the effectiveness of each tool listed (research is required).
Plan for Communication Tool 3
PRINCIPLES OF MARKETING MODULE 3 SLP
3
Create a plan using at least three different communication tools to promote your
online presence. Include rationale to back up your decisions. Explain how you will measure
the effectiveness of each tool listed (research is required).
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will
hear.
PRINCIPLES OF MARKETING MODULE 3 SLP
4
References
This listing should be in alphabetical order. Below are a few examples of reference list
entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for
journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic
Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Example:
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton.
Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
database]
Example:
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Example:
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
Websites
APA end reference for a website – with author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Example:
Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved
PRINCIPLES OF MARKETING MODULE 3 SLP
from https://www.nativeweb.org/pages/legal/shiva.html
APA end reference for a website – with no author:
Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from
https://www.website-name/ABCDEFG-12345
Example:
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from
https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
5

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