Newark Memorial High School Coca Cola Marketing Mix Paper Instructions In this assignment, you will evaluate the marketing mix of a company of your choice
Newark Memorial High School Coca Cola Marketing Mix Paper Instructions
In this assignment, you will evaluate the marketing mix of a company of your choice.
Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.
Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:
Product strategy
Pricing strategy
Place (distribution) strategy
Promotion strategy
Writing Requirements (APA format)
Length: 2 – 3 pages (not including title page or references page)
1-inch margins
Double spaced
12-point Times New Roman font
Title page
References page (minimum of 1 scholarly source)
Grading
This activity will be graded based on the Week 7 Assignment rubric.
Please develop rubric for this activity.
Course Outcomes (CO): 6
Due Date: By 11:59 p.m. MT on Sunday
Rubric
Week 7 Assignment Rubric
Week 7 Assignment Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeCompany Marketing Mix Overview
35.0 pts
Paper addresses all aspects of the company marketing mix to include choosing a local company, discussing the target market, and describing the marketing mix
31.0 pts
Paper addresses most aspects of the company marketing mix to include choosing a local company, discussing the target market, and describing the marketing mix
27.0 pts
Paper addresses some aspects of the company marketing mix to include choosing a local company, discussing the target market, and describing the marketing mix
23.0 pts
Paper addresses few aspects of the company marketing mix to include choosing a local company, discussing the target market, and describing the marketing mix
0.0 pts
No newspaper article is discussed.
35.0 pts
This criterion is linked to a Learning OutcomeProduct Strategy
10.0 pts
Paper provides a description of the companys product strategy and evaluates the companys product strategy using the textbook.
6.0 pts
Paper discusses companys product strategy but does not evaluate the strategy using the textbook.
0.0 pts
Paper does not discuss strategy.
10.0 pts
This criterion is linked to a Learning OutcomePricing Strategy
10.0 pts
Paper provides a description of the companys pricing strategy and evaluates the companys product strategy using the textbook.
7.0 pts
Paper discusses companys pricing strategy but does not evaluate the strategy using the textbook.
10.0 pts
This criterion is linked to a Learning OutcomePlace (Distribution) Strategy
10.0 pts
Paper provides a description of the companys distribution strategy and evaluates the companys product strategy using the textbook.
7.0 pts
Paper discusses companys distribution strategy but does not evaluate the strategy using the textbook.
0.0 pts
Paper does not discuss distribution strategy
10.0 pts
This criterion is linked to a Learning OutcomePromotion Strategy
10.0 pts
Paper provides a description of the companys promotion strategy and evaluates the companys product strategy using the textbook.
7.0 pts
Paper discusses companys promotion strategy but does not evaluate the strategy using the textbook.
0.0 pts
Paper does not discuss promotion strategy
10.0 pts
This criterion is linked to a Learning OutcomeClarity, Organization, and Writing Quality
15.0 pts
Throughout the whole work, the writing actively engages with the topic, is free of major errors in grammar, spelling, and punctuation, demonstrates strong word choice and sentence variety, and logically organizes ideas.
13.0 pts
Throughout most of the work, the writing actively engages with the topic, is free of major errors in grammar, spelling, and punctuation, demonstrates strong word choice and sentence variety, and logically organizes ideas.
11.0 pts
Throughout some of the work, the writing actively engages with the topic, is free of major errors in grammar, spelling, and punctuation, demonstrates strong word choice and sentence variety, and logically organizes ideas.
7.0 pts
Throughout little of the work, the writing actively engages with the topic, is free of major errors in grammar, spelling, and punctuation, demonstrates strong word choice and sentence variety, and logically organizes ideas.
0.0 pts
No effort
15.0 pts
This criterion is linked to a Learning OutcomeResources
5.0 pts
The paper uses the textbook AND an outside source.
2.0 pts
The paper uses the textbook OR an outside source.
0.0 pts
There are no sources used.
5.0 pts
This criterion is linked to a Learning OutcomeLength
5.0 pts
The assignment is between 1.5 – 2 pages (not including title page or reference page)
3.0 pts
The assignment is between 1 1.5 pages (not including title page or reference page)
0.0 pts
The assignment is less than one page
5.0 pts
Total Points: 100.0
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