Advertising and Marketing Questions Discussion Q1 – You have been asked to select an advertising agency to handle an account for Red Lobster, a national restaurant chain. Your advertising budget is $30 million. Study the websites of the following advertising agencies. Follow the selection steps outlined in the chapter. Narrow the list down to two agencies and justify your decision. Then choose between the two agencies and justify your choice.
a. The Richards Group (www.richards.com)
b. Leo Burnett (www.leoburnett.com)
c. DDB (www.ddb.com)
d. Lucas Design & Advertising (www.aladv.com)
e. mcgarrybowen (www.mcgarrybowen.com)
f. Zehnder Communications (www.z-comm.com)
Q2 – Go the authors website at clowbaack.net/video/ads.html. Pick one of the TV ads for DuPage Medical Group. Identify the message strategy used in the TV ad. Justify your choice. Identify the type of appeal being used. Justify your choice. Identify the type of execution used. Justify your choice. What type of spokesperson was used? Justify your choice. Be sure to provide the URL in your response and identify the ad you chose.
Write at least 2 pages, one page per question. Justify your answers and use APA 7 Format.
Q3- Go to –
And choose one of the 100 companies that are listed on the report.
Then log on our library’s LIRN Database and use the STATISTA and/or PROQUEST databases to find minimum 3 articles about your chosen company. Do not google articles I won’t accept them. If you have trouble logging on the LIRN Databases let me know or contact our library.
Write minimum 2 pages, very briefly stating the history of the company and then concentrate on their marketing strategies, ads, target market etc…I don’t need 2 pages of the company’s history, mostly it has to be on their marketing success and strategy.
Use APA 7 Format and always list properly your references.
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