Hi I need help with two assignments both questions are inter-related and are due by Thursday morning. I have shared all the step-wise details below: STEP

Hi I need help with two assignments both questions are inter-related and are due by Thursday morning. I have shared all the step-wise details below:

STEP 1: Choose 8 articles on the topics of following.

Go through the business press (Fortune, The Economist, BusinessWeek, and so forth and any other based) articles and find at least eight (8) articles completely related to the topics mentioned in the PA questions in STEP 3 (Fashion technology, Gap competitors and strategy management etc.) which will help you answer the questions in Professional Assignment and provide relevant examples or statements to support your answer.

STEP 2: Summary of each article (Discussion Question)

Prior to reading this DQ, please read the PA1 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the PA1 assignment, please continue to the paragraph below to complete DQ1.

Research eight (8) peer-reviewed articles that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA1 assignment and should be different than the abstract. In addition to your researched peer-reviewed article, you must include an industry example of the article researched as it is applied by industry (company, business entity).

Important: Please ensure that your reference for the article is in 7th edition APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit):

Do these in order:

In correct APA format, write the Reference of the article.
Clearly state what the article is about and its purpose. (summary of the article)
Describe how you will use it in your upcoming professional assignment.
Repeat for a total of eight (8) peer-reviewed sources.

Please note: You may use your article summary, partially in your PA1 assignment.

STEP 3: Professional Assignment (use articles from Discussion post) – READ ALL THE DETAILS

Gap, Inc. (Gap) became a household name in the 1990s through its clever advertising and merchandising strategy that made it largely responsible for making the jeans-and-t-shirt style ubiquitous during that decade. In this PA, you will evaluate the pros and cons of Gap’s strategy, do a SWOT analysis, identify the strategic issues that Gap management needs to address, and propose action recommendations.

To prepare you for this PA, read the Gap Case from Page 298 to 306 in the textbook (attached). Then, review the following:

A 1:38-minute 2015 video concerning “Why Is Gap Closing 175 Stores in North America,” that can be accessed at .
A 2:01-minute 2015 video titled “Gap Inc. to Open Store in India” that can be accessed at

Your assignment:

Gap has employed you as a consultant to assess the company’s overall situation, identify the strategic issues that management needs to address, and recommend a set of actions to improve the company’s future prospects. Please prepare a minimum of 6 pages APA 7th edition formatted pages analytical/critical report (not including Title,Reference, and Abstract pages) to Gap management that includes the following:

1. What are the strategically relevant components of the U.S. Retail, Family Clothing Stores industry macroenvironment?

2. What is competition like in the family fashion industry? Which of the five competitive forces is strongest? Which is the weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?

3. What does your strategic group map of the family clothing retail industry look like? Is Gap Inc. well positioned? Why or why or why not?

4. What do you see as the key success factors in the market for family clothing?

5. What key factors may determine the success of Gap Inc.?

6. What recommendations would you make to Gap Inc. to improve its competitiveness in the market while mitigating any current and future risks?

Thank you for all the help.