SNHU Music Marketing Technology Stack Discussion create a five-to-seven-page marketing outline detailing the following:
Specific goals (or KPIs) for your campaign/release
Complete marketing stack you will utilize to execute these goals
For this project we chose Scenario 2: Upstart music technology company wants to market a new
virtual reality product, which allows musicians to play in real time alongside images and sounds
from classic artists (John Coltrane, Kurt Cobain, Jimi Hendrix, Miles Davis, Yo Yo Ma, and
more) across multiple genres. This company has no permission-based contacts, no website, but
has done all the licensing groundwork, and has an incredible product.
Make sure your assignment includes the following:
What was your approach to establishing your goals/KPIs? Please describe your process.
How will you work to achieve these goals utilizing social, email, web, and other owned, paid, and earned media platforms?
How will you track your results? Please describe your approach to tracking and reporting.
Include any visuals (emails, site images, etc.) that might help support your marketing outline and make sure you provide references and cite all your sources according to APA guidelines.
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