BA2196 Social Media Manager Cover Letter Your Task Using the job ad you picked for your Value Proposition Paragraph, you now must write a strong, focused,

BA2196 Social Media Manager Cover Letter Your Task

Using the job ad you picked for your Value Proposition Paragraph, you now must write a strong, focused, formal, and professional cover letter. This letter must:

Clearly target the job ad (i.e., emphasize the strengths, accomplishments, and qualifications noted in the job ad).
Use specific accomplishments and achievements to make yourself stand out and demonstrate why you would be the best fit for the position.

Cover Letter Structure: Thesis + Topic Sentence(s) + Unified Paragraphs

Remember, in BA2196, all of your writing must have structure. For the cover letter:

You must organize information by ending your first paragraph with a thesis statement that asserts the one or two experiences you will highlight and prove with specific evidence in your letter.
Each body paragraph will begin with a topic sentence.
All paragraphs must be unified: they must stay ONLY on the topic asserted in the topic sentence – NO TOPIC DRIFT.

Format

Your letter must be limited to one page and paragraphs should not be more than 5-7 lines of text, so make every sentence count.
Your letter is a professional letter of application; any typos, misspellings, punctuation problems, or grammar errors will lower your grade. This letter should be revised, edited, and proofread before you turn it in.
Your cover letter must demonstrate why you would be a good fit for the position. It should not be written to say why the position would be a good fit for you.
A cover sheet that includes the following information at the top of the page, right-justified and single-spaced (see example below).
Your letter must be formatted as a business letter. See the information on proper cover letter format on the next page. Do NOT NEGLECT THE CORRECT FORMAT—YOU WILL LOSE UP TO 25 POINTS FOR INCORRECT FORMATTING. Note that because letters are single spaced, you should add a space between each paragraph, which means you then do not need to indent each paragraph.

What You’ll Turn In (please staple or paper clip so you’re turning in one packet of documents) BA 2196 Writing Assignment: Cover Letter
75 points (7.5% of your overall grade); due: ______
Your Task
Using the job ad you picked for your Value Proposition Paragraph, you now must write a strong, focused,
formal, and professional cover letter. This letter must:
• Clearly target the job ad (i.e., emphasize the strengths, accomplishments, and qualifications noted in
the job ad).
• Use specific accomplishments and achievements to make yourself stand out and demonstrate why you
would be the best fit for the position.
Cover Letter Structure: Thesis + Topic Sentence(s) + Unified Paragraphs
Remember, in BA2196, all of your writing must have structure. For the cover letter:
• You must organize information by ending your first paragraph with a thesis statement that asserts the
one or two experiences you will highlight and prove with specific evidence in your letter.
• Each body paragraph will begin with a topic sentence.
• All paragraphs must be unified: they must stay ONLY on the topic asserted in the topic sentence – NO
TOPIC DRIFT.
Format
•
Your letter must be limited to one page and paragraphs should not be more than 5-7 lines of text, so
make every sentence count.
• Your letter is a professional letter of application; any typos, misspellings, punctuation problems, or
grammar errors will lower your grade. This letter should be revised, edited, and proofread before you
turn it in.
• Your cover letter must demonstrate why you would be a good fit for the position. It should not be
written to say why the position would be a good fit for you.
• Your letter must be formatted as a business letter. See the information on proper cover letter format
on the next page. Do NOT NEGLECT THE CORRECT FORMAT—YOU WILL LOSE UP TO 25 POINTS FOR
INCORRECT FORMATTING. Note that because letters are single spaced, you should add a space
between each paragraph, which means you then do not need to indent each paragraph.
What You’ll Turn In (please staple or paper clip so you’re turning in one packet of documents)
•
•
•
A cover sheet that includes the following information at the top of the page, right-justified and singlespaced (see example below).
Student Name
BA 2196 Section (identify)/Instructor Name
Writing Assignment: Cover Letter
A hard copy of the job advertisement/announcement.
Your cover letter.
Your Name
Your Street Address
Your City, State, & Zip
Your Phone Number
Your Email Address
Date
Contact Name and/or Title
Company Name
Company Street Address
Company City, State, & Zip
Dear XXXXX,
Introduction should start by explaining how you heard about the position & should show enthusiasm. You can also
establish your status as a Fox student, including your major and year. The intro should end with a thesis statement
that asserts your experience/fitness for the job.
Internal paragraph. All internal paragraphs should open with a topic sentence, include specific evidence to prove
the claim, and close with a “so what?” statement that explains why you and/or your skill can benefit the employer.
Internal paragraph. All internal paragraphs should open with a topic sentence, include specific evidence to prove
the claim, and close with a “so what?” statement that explains why you and/or your skill can benefit the employer.
Closing should reiterate your fitness for the position, state that your resume is enclosed, kindly ask to be contacted,
and thank the reader.
Sincerely,
Your Name
Mary Smith
123 Temple Way
Philadelphia, PA 19122
(215) 204-0000
Mary.Smith@temple.edu
September 1, 2017
Jack Jones, Public Events Officer
Medecins Sans Frontieres / Doctors Without Borders
333 7th Avenue
New York, NY 10001
Dear Mr. Jones,
I was excited to learn about the open Public Events Intern position at MSF’s New York office through the
Center for Student Professional Development at Temple University. I am a junior marketing and
international business major at the Fox School of Business. My event planning and marketing experience
makes me a strong fit for this position.
I have a strong background in planning events like product launches and corporate retreats from my time
as a Production Intern at Industria Creative. My duties included researching potential venues, considering
the venue’s accommodation size, availability, surrounding foot traffic, and demographics. I regularly
communicated my findings and recommendations both verbally and in writing to the team. I helped plan
and source nine different events, boosting revenues and increasing our client portfolio by 18%. This
experience will allow me to help plan events for MSF’s public outreach.
I gained solid marketing experience as a Marketing and Development Intern at Back on My Feet. I wrote
Facebook and Twitter posts for the non-profit, reaching over 15,000 people on both platforms. My job
also included creating newsletter articles and outreach documents that were sent to over 100,000 donors
to support end-of-year fundraising efforts. My efforts helped contribute to 42% of total revenues for 2015.
I have a strong understanding of MSF’s public outreach mission and marketing needs.
My business education, combined with my experience in event planning and marketing, make me a strong
candidate for the Public Events Internship. My resume is enclosed. I look forward to hearing from you to
further discuss this opportunity and how my skills and experience can fit your needs. Thank you for your
time and consideration.
Sincerely,
Mary Smith
Enclosure
Value Proposition
YanpengZhai
Elissa Kahn Petrosky
I have a strong understanding of the impact of social media on companies, and this knowledge
comes from a consistent growth in interest of social media marketing. The job posting is a great
opportunity for me to continue to improve my skills in implementing marketing knowledge on
social media. And I have a strong background in content generation and writing. I am in the news
club at high school and college.

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