BMGT110 WK5 A2 UMUC Bare Escentuals Entrepreneurial Traits Project 2 – Bare Escentuals (Week 5)
NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Purpose:
The purpose of this project is for you to demonstrate an understanding between entrepreneurs and small business owners. You will also be relating how a business contributed to the economy in the 1990’s.
Outcomes Met With This Project:
discuss the financial, economic, regulatory, sociopolitical, and technological factors as they relate to a dynamic business environment
identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment
explain the importance of the integration of individuals and systems to organizational effectiveness
Skill Building:
You are also completing this project to help you develop the skills of critical thinking, writing and developing a personal brand. Writing is a critical skill because in business it is important to convey information clearly and concisely and to develop a personal brand. Developing a personal brand is important because it is the ongoing process of establishing an image or impression in the minds of others especially those in positions above you. Having a strong personal brand can lead to opportunities that include promotions.
Case Scenario:
Read the following case scenario and answer the questions that follow:
In 1994, Leslie Blodgett became CEO of a small bath and body retailer of mineral-based powder makeup, Bare Escentuals, located in a town in California. Although Bare Escentuals was the first company to offer mineral-based products, the colors of the products did not fit well with the skin tones of women. Having worked for Neutrogena and Max Factor, Blodgett set out to formulate beauty products that worked harmoniously together. The new line of makeup was known as BareMinerals and consisted of six blushes, six eye shadows, five powder foundations and brushes. The mineral-based foundation product was unconventional and provided light to maximum coverage for all skin types, which appealed to men and women of all ages. Products did not contain chemical additives, preservatives, oil, fragrances, waxes or binders that could lead to skin irritation.
Two years passed and Blodgett was losing hope that the product line was going to be successful. After watching the TV shopping network, QVC, Blodgett devised a plan to go on QVC to sell BareMinerals. The first airing resulted in sales of $45,000 of products. Blodgett had her in and continued to sell on QVC selling $1.4 million of product an hour. She further expanded the business by doing Infomercials, which allowed more time to explain the products and application process. Widening the distribution channel, Blodgett offered events at boutiques and specialty cosmetic stores, and solicited input from customers for product and marketing ideas. Blodgett learned that the business required taking care of customers and hiring people who loved people because the business was about helping women feel good about themselves.
Business at Bare Escentuals was booming and the company was growing at a fast pace. In 2006, the company went public. Headquarters was moved to New York. In 2010, after 16 years at the helm, Blodgett sold the company to Shiseido, a Japanese-based cosmetic company, for almost $1.7 billion. To Blodgett, the deal made sense because Shiseido had distribution channels in 87 countries and had the knowledge to expand further into Asia. Blodgett wanted to be more involved in the creative side of the business so she stepped down as CEO and took a position reporting to the Chief Operating Officer (COO) of Global Business at Shiseido.
Sources:
Haines, A. (2012, Jan 12). Taking an exit but not saying goodbye. Retrieved fromhttps://www.forbes.com/sites/85broads/2012/01/24/taking-an-exit-but-not-saying-good-bye/#5fbacf1e2dff
Sherrill, M. (2011, June 10). Move Over, Estée Lauder. Retrieved fromhttps://www.nytimes.com/2011/06/12/fashion/leslie-blodgett-of-bare-escentuals-the-queen-of-beauty.html
Instructions:
You will use the following steps to complete this project. Make sure to complete each step to ensure the highest possible grade. Note that you are using the case scenario facts and the course material. External sources are not permitted.
Step 1: Write an Introduction paragraph
The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.
Step 2: Entrepreneurial Traits
You learned about entrepreneurs and small business owners. Although these terms may appear synonymous, they are not. As CEO of Bare Escentuals, Leslie Blodgett could be depicted as an entrepreneur. Using the course material to support your ideas and reasoning:
Differentiate between an entrepreneur and a small business owner.
Discuss how Blodgett demonstrated entrepreneurial traits.
Discuss the different categories of entrepreneurs and identify which category best fits Blodgett.
Step 3: Economics
Early in the course you learned that there is a relationship between business and economics. Bare Escentuals was started as a small business. Using the case scenario facts and the course material:
Discuss how Bare Escentuals most likely contributed to the economy in the 1990’s;
What factors of production affected the demand for Bare Escentuals products?
Step 4: Conclusion
Write a concluding paragraph that is brief and summarizes the main points. Provide specific information related to the major topics discussed in the paper.
Step 5: Review the Paper
Read the paper to ensure all required elements are present. In conjunction with these instructions, use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.
Read the paper aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.
Step 6: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 2 – 3 pages in length excluding the title page and reference page. Write clearly and concisely.
Completing the Paper
In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write. Also,
Read and use the grading rubric while completing the exercise to ensure all requirements are met that will lead to the highest possible grade.
Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
Contractions are not used in business writing, so do not use them.
Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document. Instead put a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
You are expected to use the case scenarios and weekly course material to develop the analysis and support the reasoning. There should be a robust use of the course material along with thorough analysis of potential location information. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
The only book you may use is the course eBook. This project only allows you to use the course material. You may not use any external sources including a dictionary or Wikipedia.
Provide the page or paragraph number in every in-text citation presented. If the eBook does not have pages, provide the chapter title and topic heading.
Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly identical portions of one’s own work. You cannot re-use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course. You also will not reuse any portion of previously submitted work in this class. A zero will be assigned to the assignment if self-plagiarized. Faculty do not have the discretion to accept self-plagiarized work. Project 2 – Bare Escentuals (Week 5)
NOTE: All submitted work is to be your original work. You may not use any work
from another student, the Internet or an online clearinghouse. You are expected to
understand the Academic Dishonesty and Plagiarism Policy, and know that it is
your responsibility to learn about instructor and general academic expectations
with regard to proper citation of sources as specified in the APA Publication
Manual, 6th Ed. (Students are held accountable for in-text citations and an
associated reference list only).
Purpose:
The purpose of this project is for you to demonstrate an understanding between
entrepreneurs and small business owners. You will also be relating how a business
contributed to the economy in the 1990’s.
Outcomes Met With This Project:
discuss the financial, economic, regulatory, sociopolitical, and technological
factors as they relate to a dynamic business environment
identify the critical business functions and how they interact in order to position
the organization to be effective in the current business environment
explain the importance of the integration of individuals and systems to
organizational effectiveness
Skill Building:
You are also completing this project to help you develop the skills of critical thinking,
writing and developing a personal brand. Writing is a critical skill because in business it
is important to convey information clearly and concisely and to develop a personal
brand. Developing a personal brand is important because it is the ongoing process of
establishing an image or impression in the minds of others especially those in positions
above you. Having a strong personal brand can lead to opportunities that include
promotions.
Case Scenario:
Read the following case scenario and answer the questions that follow:
In 1994, Leslie Blodgett became CEO of a small bath and body retailer of mineral-based
powder makeup, Bare Escentuals, located in a town in California. Although Bare
Escentuals was the first company to offer mineral-based products, the colors of the
products did not fit well with the skin tones of women. Having worked for Neutrogena and
Max Factor, Blodgett set out to formulate beauty products that worked harmoniously
together. The new line of makeup was known as BareMinerals and consisted of six
blushes, six eye shadows, five powder foundations and brushes. The mineral-based
foundation product was unconventional and provided light to maximum coverage for all
skin types, which appealed to men and women of all ages. Products did not contain
chemical additives, preservatives, oil, fragrances, waxes or binders that could lead to skin
irritation.
Two years passed and Blodgett was losing hope that the product line was going to be
successful. After watching the TV shopping network, QVC, Blodgett devised a plan to go
on QVC to sell BareMinerals. The first airing resulted in sales of $45,000 of products.
Blodgett had her in and continued to sell on QVC selling $1.4 million of product an hour.
She further expanded the business by doing Infomercials, which allowed more time to
explain the products and application process. Widening the distribution channel, Blodgett
offered events at boutiques and specialty cosmetic stores, and solicited input from
customers for product and marketing ideas. Blodgett learned that the business required
taking care of customers and hiring people who loved people because the business was
about helping women feel good about themselves.
Business at Bare Escentuals was booming and the company was growing at a fast pace.
In 2006, the company went public. Headquarters was moved to New York. In 2010, after
16 years at the helm, Blodgett sold the company to Shiseido, a Japanese-based cosmetic
company, for almost $1.7 billion. To Blodgett, the deal made sense because Shiseido
had distribution channels in 87 countries and had the knowledge to expand further into
Asia. Blodgett wanted to be more involved in the creative side of the business so she
stepped down as CEO and took a position reporting to the Chief Operating Officer (COO)
of Global Business at Shiseido.
Sources:
Haines, A. (2012, Jan 12). Taking an exit but not saying goodbye. Retrieved from
https://www.forbes.com/sites/85broads/2012/01/24/taking-an-exit-but-not-saying-goodbye/#5fbacf1e2dff
Sherrill, M. (2011, June 10).
Move Over, Estée Lauder.
Retrieved from
https://www.nytimes.com/2011/06/12/fashion/leslie-blodgett-of-bare-escentuals-thequeen-of-beauty.html
Instructions:
You will use the following steps to complete this project. Make sure to complete each
step to ensure the highest possible grade. Note that you are using the case scenario
facts and the course material. External sources are not permitted.
Step 1: Write an Introduction paragraph
The Introduction paragraph is the first paragraph of the paper and will be used to describe
to the reader the intent of the paper explaining the main points covered in the paper. This
intent should be understood prior to reading the remainder of the paper so the reader
knows exactly what is being covered in the paper.
Step 2: Entrepreneurial Traits
You learned about entrepreneurs and small business owners. Although these terms may
appear synonymous, they are not. As CEO of Bare Escentuals, Leslie Blodgett could be
depicted as an entrepreneur. Using the course material to support your ideas and
reasoning:
Differentiate between an entrepreneur and a small business owner.
Discuss how Blodgett demonstrated entrepreneurial traits.
Discuss the different categories of entrepreneurs and identify which category best
fits Blodgett.
Step 3: Economics
Early in the course you learned that there is a relationship between business and
economics. Bare Escentuals was started as a small business. Using the case scenario
facts and the course material:
Discuss how Bare Escentuals most likely contributed to the economy in the 1990’s.
Discuss what factors of production affected the demand for Bare Escentuals
products.
Step 4: Conclusion
Write a concluding paragraph that is brief and summarizes the main points. Provide
specific information related to the major topics discussed in the paper.
Step 5: Review the Paper
Read the paper to ensure all required elements are present. In conjunction with these
instructions, use the grading rubric to ensure that you gain the most points possible for
this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.
Read the paper aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Consider submitting the paper to the Effective Writing Center (EWC). The EWC
will provide 4-6 areas that may need improvement.
Step 6: Submit the paper in the Assignment Folder (The assignment submitted to the
Assignment Folder will be considered the student’s final product and therefore ready for
grading by the instructor. It is incumbent upon the student to verify the assignment is the
correct submission. No exceptions will be considered by the instructor).
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point
font. The final product will be between 2 – 3 pages in length excluding the title page and
reference page. Write clearly and concisely.
Completing the Paper
In order to complete this project, you will want to first read the module, Learn How to
Support What You Write, as this assignment requires you to use the course readings and
research to support what you write. Also,
Read and use the grading rubric while completing the exercise to ensure all
requirements are met that will lead to the highest possible grade.
Third person writing is required. Third person means that there are no words such
as “I, me, my, we, or us” (first person writing), nor is there use of “you or your”
(second person writing). If uncertain how to write in the third person, view this
link: http://www.quickanddirtytips.com/education/grammar/first-second-and-thirdperson.
Contractions are not used in business writing, so do not use them.
Paraphrase and do not use direct quotation marks. Paraphrase means you do not
use more than four consecutive words from a source document. Instead put a
passage from a source document into your own words and attribute the passage
to the source document. Not using direct quotation marks means that there should
be no passages with quotation marks and instead the source material is
paraphrased as stated above. Note that a reference within a reference list cannot
exist without an associated in-text citation and vice versa. You may not use more
than four consecutive words from a source document, as doing so would require
direct quotation marks. Changing words from a passage does not exclude the
passage from having quotation marks. If more than four consecutive words are
used from source documents, this material will not be included in the grade and
could lead to allegations of academic dishonesty.
You are expected to use the case scenarios and weekly course material to develop
the analysis and support the reasoning. There should be a robust use of the
course material along with thorough analysis of potential location
information. Material used from a source document must be cited and
referenced. A reference within a reference list cannot exist without an associated
in-text citation and vice versa. Changing words from a passage does not exclude
the passage from having quotation marks. If more than four consecutive words
are used from source documents, this material will not be included in the grade
and could lead to allegations of academic dishonesty.
Use in-text citations and provide a reference list that contains the reference
associated with each in-text citation.
The only book you may use is the course eBook. This project only allows you to
use the course material. You may not use any external sources including a
dictionary or Wikipedia.
Provide the page or paragraph number in every in-text citation presented. If the
eBook does not have pages, provide the chapter title and topic heading.
Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly
identical portions of one’s own work. You cannot re-use any portion of a paper or other
graded work that was submitted to another class even if you are retaking this
course. You also will not reuse any portion of previously submitted work in this class. A
zero will be assigned to the assignment if self-plagiarized. Faculty do not have the
discretion to accept self-plagiarized work.
Grading Rubric
Above Average Sufficient
Developing
0.54 points 0.486 points
Writes an Correctly provides the
proper name of the
introductio
three companies and
n that
briefly describes all
Introductio provides
products reviewed
n
context to
the paper along with any relevant
history about these
and
product/brand
providin
presents
g some use of the
the thesis
statement website information to
support reasoning and
that
Needs
Failure
Improvement
0.405 points
0.351
points
0 points
Writes an
introduction that
provides a
general context
to the paper
or the thesis is
vague or
underdeveloped
.
(0.378 – 0.431
Attempts to
No
write an
attempt at
introductio
presenting
n but has
an
little to no
introduction
context to
.
the paper
and the
(0 – .323)
thesis is
missing
defines the conclusions but needs
some additional
main
development.
points to
be
(0.432 – 0.485)
discussed
in the
paper.
main points
or no thesis
statement
provided.
(0.324 0.377)
(0.486 0.54)
1.89 points
1.638 points
Attempts to
differentiate
between an
entrepreneur
and a small
business owner
providing
some use of
the course
material AND
case scenario
facts to
support
reasoning
and
conclusions
but needs
significant
development
or one of the
explanations
is incorrectly
presented.
Attempts to
differentiate
between an
entrepreneur
and a small
business
owner
providing little
use of the
course
material AND
case scenario
facts to
support
reasoning
and
conclusions
OR uses
either course
material or
case scenario
facts but not
both.
2.52 points
2.142 points
Correctly and
thoroughly
Correctly
differentiates differentiates
between an
between an
entrepreneur entrepreneur
and a small
and a small
business
business owner
owner
using both
Entrepreneur
providing a case scenario
versus small
thorough use facts AND
business
of the course
course
owner
material AND material to
case
support
scenario
reasoning
facts to
and
support
conclusions
reasoning
but needs
and
some
conclusions.
additional
development.
(2.268 – 2.52)
(2.016 – 2.267)
2.52 points
Entrepreneu
r Traits
Correctly
and
2.142 points
0 points
Fails
to differentiate
between an
entrepreneur
and a small
business owner
or all
explanations
are incorrectly
presented.
(0 – 1.511)
(1.764 – 2.015) (1.512 – 1.763)
1.89 points
Correctly discusse Attempts
s how Blodgett
to discuss
1.638 points
Attempts
to discuss
0 points
Fails to
discuss how
thoroughly
discusses
how Blodgett
demonstrated
entrepreneuri
al traits
demonstrated
entrepreneurial
traits
using both case
scenario facts
AND course
providing a
material to
thorough support reasoning
use of the and conclusions
course
but needs some
material
additional
AND case
development.
scenario
facts to
(2.016 – 2.267)
support
reasoning
and
conclusions.
(2.268 2.52)
how Blodgett how Blodgett
demonstrated demonstrated
entrepreneuri entrepreneuri
al traits
al traits
providing providing little
some use of use of the
the course
course
material
material AND
AND case case scenario
scenario
facts to
facts to
support
support reasoning and
reasoning conclusions
and
OR uses
conclusions either course
but needs
material or
significant case scenario
development facts but not
or one of the
both.
explanations
is incorrectly (1.512 – 1.763)
presented.
Blodgett
demonstrated
entrepreneuri
al traits or all
explanations
are
incorrectly
presented.
(0 – 1.511)
(1.764 2.015)
2.52 points
2.142 points
1.89 points
1.638 points
0 points
Correctly
and
thoroughly
discusses
the different
Categories of categories of
entrepreneurs/be entrepreneur
s and
st fits Blodgett
identify
which
category best
fits Blodgett
Correctly discuss
es the different
categories of
entrepreneurs and
identify which
category best fits
Blodgett
Attempts
to discuss
the different
categories of
entrepreneur
s and
identify
which
category
using both case
best fits
scenario facts
Blodgett
AND course
providing
material to
some use
support
of the
providing a reasoning and
course
thorough conclusions but
material
use of the
needs some
Attempts
to discuss
Fails to
the different
discuss the
categories of
different
entrepreneur
categories of
s and
entrepreneur
identify
s and
which
identify
category
which
best fits
category
Blodgett
best fits
providing
Blodgett
little use of
the course
(0 – 1.511)
material
AND case
course
material
AND case
scenario
facts to
support
reasoning
and
conclusions
.
(2.268 2.52)
additional
development.
(2.016 – 2.267)
AND case
scenario
facts to
support
reasoning
and
conclusions
but needs
significant
developme
nt or one of
the
explanation
s is
incorrectly
presented.
scenario
facts to
support
reasoning
and
conclusions
OR uses
either
course
material or
case
scenario
facts but not
both.
(1.512 1.763)
(1.764 2.015)
2.52 points
1.89 points
1.638 points
2.142 points
Correctly and
Attempts
Attempts
thoroughly
to discuss
to discuss
discusses how
how Bare
how Bare
Correctly discusses
Bare
Escentuals
Escentuals
how Bare Escentuals
Escentuals
most likely
most likely
most likely
most likely
contributed to contributed
contributed to the
contributed to
the economy in
to the
economy in the
the economy
the 1990’s
economy in
1990’s
in the 1990’s
Bare
providing
the 1990’s
Escentuals
some use of
providing
using both case
contribution providing a
the course
little use of
scenario facts AND
thorough use
material AND the course
course material to
of the course
case scenario material
support reasoning
material
facts to
AND case
and conclusions but
AND case
support
scenario
needs some
scenario
reasoning
facts to
additional
facts to
and
support
development.
support
conclusions reasoning
reasoning
but needs
and
(2.016 – 2.267)
and
significant conclusions
conclusions.
development OR uses
or one of the
either
0 points
Fails to
discuss
how Bare
Escentuals
most likely
contributed
to the
economy in
the 1990’s
(0 – 1.511)
explanations
is incorrectly
presented.
course
material or
case
scenario
(1.764 – 2.015) facts but not
both.
(2.268 2.52)
(1.512 1.763)
1.638 points
2.52 points
1.89 points
Correctly
and
thoroughly
discusses
what factors
of production
affected the
demand for
Bare
Escentuals
products
2.142 points
Correctly discusses
what factors of
production affected
the demand for Bare
Escentuals products
Factors of
providing a
using both case
Production
thorough use scenario facts AND
of the course course material to
material
support reasoning
AND case
and conclusions
scenario
but needs some
facts to
additional
support
development.
reasoning
and
(2.016 – 2.267)
conclusions.
(2.268 2.52)
Attempts
to discuss what
factors of
production
affected the
demand for Bare
Escentuals
productsproviding
some use of the
course material
AND case
scenario facts to
support
reasoning and
conclusions but
needs significant
development or
one of the
explanations is
incorrectly
presented.
(1.764 – 2.015)
Attempts
to discuss
what factors
of
production
affected the
0 points
demand for
Bare
Escentuals
Fails to
products
discuss
providing
what
little use of
factors of
the course
production
material
affected
AND case
the
scenario
demand
facts to
for Bare
support
Escentuals
reasoning
products.
and
conclusions
(0 – 1.511)
OR uses
either
course
material or
case
scenario
facts but
not both.
(1.512 1.763)
0.36 points
In a clear
and concise
manner,
comprehensi
0.306 points
vely
concludes
0.27 points
the paper by
In a clear
restating/
manner conclud
summarizing
Concludes the
0.234 points
es the paper by
the
paper by
restating/
argument. R
somewhat
summarizing the
efer to the
restating/
Attempts to 0 points
argument. Refer
opening
summarizing
restate/summari
to the main
statements
the
ze the argument
points made
and main
argument. Atte
but explanations
throughout the
Fails to present
Conclusi
points made
mpts to bring in
are
irrelevant
to
paper.
Attempts
restatement/summari
on
throughout
some
the main points zation of argument.
to reflect on the
the
explanation of
of the paper.
importance of
paper. Refle
the general idea
the
(0)
ct on the
of the main
arguments but f
(0.216 – 0.251)
importance
points of the
urther
of the
paper.
development of
arguments
the main points
and conclude
(0.252 – 0.287)
of the paper is
their
needed.
development
.
(0.288 – 0.323)
(0.324 0.36)
Attention to 1.8 points
Instructions
1.535 points
1.35 points
1.17 points
0 points
The paper
contains all
major
assignment
tasks. The
paper also
includes
completion
of all minor
aspects of the
assignment
such as table
creation if
required, third
person
writing,
required use
of course
material,
outside
sources if
needed,
inclusion of
page and
paragraph
number, no
use of books,
assignment
format and
avoidance of
using direct
quotes.
The paper
contains all
major
assignment
tasks. The
paper missed
one minor
aspects of the
assignment
such as table
creation if
required, third
person
writing,
required use
of course
material,
outside
sources if
needed,
inclusion of
page and
paragraph
number, no
use of books,
assignment
format and
avoidance of
using direct
quotes.
One major
assignment
tasks or two minor
aspects of the
assignment missed
such as table creation
if required, third
person writing,
required use of
course material,
outside sources if
needed, inclusion of
page and paragraph
number, no use of
books, assignment
format and
avoidance of using
direct quotes.
(1.26 – 1.43)
Two major
as…
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