BUSN 460 Regent Response to Marcus Nazar The President of your company (whatever that is) gives you a special assignment. “Our board wants to open a busine
BUSN 460 Regent Response to Marcus Nazar The President of your company (whatever that is) gives you a special assignment. “Our board wants to open a business just like ours in a foreign country.” I know that you are taking an International Business course, so you are more knowledgeable than any of our executives about how to determine if this is a good idea.
The APA research-based paper should range in length from 1500-2000 words or 8-13 pages. I offer the option of submitting this an as an individual or as a partner or group project with up to four members. You must email the instructor the names of the members of your group and what elements of the requirement each person is responsible for by the end of Week 3. The project is due by the end of Week 5 (Sunday):
Compare and contrast two (2) different countries suitable for expansion.
Organize your paper into the following sections using the section headings indicated below. You may divide the sections into subsections only if they are used appropriately and sparingly.
1) Introduction: In order to capture and keep the attention of your boss when you present this project briefly include the following in your opening section:
a) briefly describe your business, products / services and what your business requirements are,
b) your specific objectives for the expansion: product development, extend sales into new markets, etc.
c) immediately declare your recommendation for or against this venture, with justification to follow
d) give a brief description of the kind of analysis you completed
2) Discussion: For the main portion of your paper, use the data you gathered on the countries you selected and your industry as well as the text and class discussion to make your case. Included discussion on how that fits with each potential country partner based on your requirements. You would include as a minimum a cultural analysis based on particular framework as well as industry appropriate analysis of infrastructure and current capabilities. Remember to demonstrate application and analysis by integrating those course concepts with specific details and country and industry examples.
a) your analysis of the business circumstances in each of the two foreign countries you are comparing,
b) your analysis of the fit between the country of your choosing and the product/service you will be providing,
c) several sources of data comparing both opportunities
3) Conclusion: Conclude by offering data-driven recommendation; Make sure your suggestions are clearly based on information gathered from current research and industry/country data as well as relevant course concepts. Be sure that your recommendation is feasible at this point in time. Be certain to integrate concepts and theories from the course into your discussion and to support and illustrate your ideas and conclusions with specific details and examples.
a) support for your recommendation for or against this venture, supported by comparing and contrasting the two country alternatives
b) the most appropriate entry strategy – describe three (3) steps in your strategy in each of the two countries, such as in the text. Include the level of international business for your proposed idea. This is a judgment call for you. For example, it would be inactive if this was the first foreign site for your company to acquire. If you wanted to suggest partnering with another company in the other country, you may judge it as booming if it was a famous worldly restaurant.*
c) lay out recommendations for next steps.
Use APA style and formatting. The paper should include a minimum of 12 research articles and/or scholarly references. In addition to the scholarly references; the individual or partners will also need to reference specific country websites in order to obtain the required material for analysis and evaluation.
Note: This assignment mentions “Levels of International Business Activity” in 3.b. This may be new to you. Any business has this, whether it is inactivity, low, or even booming. However, international activity is a measure of how much activity is global, if any. It may be high, zero, or anywhere in-between. Whether a company is Domestic, an International Business,a Multinational Business or a Global Business; some level of global participation is present at the time. For example, a Domestic Business may have zero international business but could be preparing for “Going Global”. Your research in this assignment will show you more about this topic.
Global Business, 4thEdition (Cengage Learning US, 2017). Mike Peng. ISBN: 9781305500891. BSB Major Project Grading Rubric (100 points)
Excellent
(25 – 22.5 pts)
Good
(22 – 20 pts)
Fair
(19 – 17 pts)
Poor
(0-16 pts)
Content Knowledge
Demonstrates exceptional
knowledge, insight and
understanding of the subject
matter, including the ability to
select and apply the most
appropriate, well-researched
content to develop an effective
approach.
Demonstrates content mastery
by applying the most suitable
theoretical framework, models,
and/or techniques.
Includes the application of
relevant concepts from
previous courses, when
appropriate.
Examples link directly and
appropriately to the subject
matter.
Uses course materials as a
springboard for developing
original, insightful ideas.
Demonstrates good
knowledge, insight, and
understanding of the
content, including the
ability to select and apply
an appropriate, wellresearched content to
develop an effective
approach.
Applies a suitable
theoretical framework,
models, and/or
techniques.
Demonstrates basic
knowledge, insight, and
understanding of the
content; content is not
consistently appropriate or
well-researched.
Demonstrates limited
understanding of
assignment issues; content is
not appropriate or wellresearched.
Application of content is
adequate, but limited.
Draws from and generally
applies content from
previous courses, when
appropriate.
Provides some relevant
examples.
Limited use of content from
other courses.
Little or no application of
content; with limited and
mostly inappropriate use of
theoretical frameworks,
models, and/or techniques.
Connections to concepts
from previous courses are
absent.
Limited examples are
provided and not
consistently appropriate.
Examples are absent and/or
not related to the subject
matter.
Content is used to
generate some original
ideas.
Minimal number of original
ideas.
No original ideas developed
from the content are
apparent.
Comments:
Communication and Research
There is an exceptionally clear,
arguable, well-developed, and
definitive position stated.
Information is presented in a
logical, interesting sequence
organized with smooth
transitions and appropriate
headings.
Uses an appropriate level of
highest quality research, and
theories and concepts are
There is an arguable, welldeveloped, and definitive
position stated.
Information is presented
in a logical sequence
organized with generally
smooth transitions and
appropriate headings.
A position is stated and
adequately developed.
The position is vague and
not well-developed.
Presentation of information
is not consistently logical and
transitions between points
are not smooth and
inconsistent headings.
Uses an appropriate level
of research, and theories
and concepts are generally
Uses an adequate level of
research, but theories and
concepts are not consistently
Lacks clear and logical
development of ideas with
weak transitions between
ideas and paragraphs, with
no headings to separate and
transition ideas.
Research is superficial and
insufficient to support the
topic.
Possible
Pts.
Actual
Pts.
0
0
0
0
25
25
0
0
presented accurately and
sufficiently.
All supportive materials are
properly and flawlessly cited,
and formatting is consistent
with the APA style.
presented accurately and
sufficiently.
Supportive materials are
properly cited with
minimal (2-3) errors, and
formatting is consistent
with the APA style.
presented accurately and
sufficiently.
Supportive materials are
presented, but with errors
(4+), and formatting is not
consistent with the APA
style.
Supportive materials lack
proper formatting with
limited details and many
sources missing or
incomplete.
Project is exceptionally concise,
clear, with consistently proper
grammar, spelling, and
paragraphing.
Project is concise, clear,
with proper grammar,
spelling, and paragraphing
with minimal (2-3) errors.
Project contains errors (4-6)
in grammar, spelling, and
paragraphing.
Numerous (7+) and obvious
grammatical, spelling, and
stylistic errors undermine
reader comprehension.
Clearly addresses the target
audience.
Does not acknowledge or
identify the target audience.
The project strictly adheres to
the guidelines and format
required by the assignment.
Demonstrates little
understanding of the target
audience.
The project does not fully
adhere to the format
required by the assignment.
The project does not adhere
to the format required by
the assignment
The conclusion unites the
important points of the
presentation and encourages
future discussion.
Demonstrates an
awareness of the target
audience.
The project generally
adheres to the format
required by the
assignment.
The conclusion unites the
important points of the
presentation.
The conclusion summarizes
the important points.
The conclusion is vague and
incomplete.
Additional considerations for
PowerPoint/visual presentations:
The presentation layout is
interesting and visually
pleasing and contributes to the
overall message.
Professional-level use of
headings, sub-headings and
white space, along with
appropriate fonts and size.
All graphics are attractive (size
and color) and help to explain,
reinforce, and support the
theme/content of the
presentation.
Additional considerations for
PowerPoint/visual
presentations:
The presentation layout is
visually pleasing and
contributes to the overall
message.
Appropriate use of
headings, sub-headings
and white space, along
with appropriate fonts and
size.
Most of the graphics are
attractive (size and color)
and support the theme/
content of the
presentation.
Additional considerations for
PowerPoint/visual presentations:
The presentation layout is
visually inconsistent and
sporadically contributes to
the overall message.
Headings, sub-headings, and
white space do not
consistently support
message.
Fonts and text size are
inconsistent and distracting.
Graphics are occasionally
used, but rarely support the
presentation.
Additional considerations for
PowerPoint/visual
presentations:
The presentation layout is
haphazard and visually
contributes little to the
overall message.
Headings and subheading
are missing or irrelevant to
the supporting text.
Font and size are
inappropriate resulting in
text that is difficult to read.
Graphics are superfluous or
absent.
Comments:
25
0
Critical Thinking
Demonstrates exceptional
work through the consistent
Demonstrates proficiency
through the use of a clear
Inconsistent application of
logic in presenting a
25
Logical reasoning and
progression of points are
0
use of a clear and logical
progression of points and
conclusions.
and logical progression of
points and conclusions.
Carefully analyzes the
information collected and
draws appropriate, inventive,
warranted, judicious, and nonfallacious conclusions
supported by evidence through
accurate interpretation of
statements, graphics (e.g.,
charts, tables), etc.
Identifies not only the basics
issues and implications
surrounding the topic, but
recognizes subtle nuances.
Identifies and questions the
validity of key assumptions.
Thoughtfully analyzes and
evaluates major alternative
points of view, addresses
contradictory evidence, and
constructs persuasive and
compelling arguments.
Makes clear connections to
previous or current content
and to real-life situations.
progression of points and
conclusions.
virtually absent.
Analyzes the information
collected and draws
appropriate, warranted,
and non-fallacious
conclusions; conclusions
are generally supported
through interpretation of
statements, graphics (e.g.,
charts, tables), etc.
Identifies all the basic
issues and implications
surrounding the topic.
Analyzes the Information
collected, but conclusions do
not consistently and logically
derive from that information;
Interpretation of statements,
graphics (e.g., charts, tables),
etc. is occasionally invalid.
Identifies some of the basic
issues and implications
surrounding the topic.
Identifies and questions
the validity of
assumptions.
Does not surface and
interact with underlying
assumptions.
Offers analysis and
evaluations of obvious
alternative points of view;
fair-mindedly follows
where evidence and
reasons lead.
Makes connections to
previous or current
content and to real-life
situations.
Some underlying
assumptions are identified,
but are not adequately
explored.
Offers limited analysis and
evaluations of some
alternative points of view,
but quickly dismisses these
points.
Fails to identify or hastily
dismisses strong, relevant
counter-arguments.
Makes occasional
connections to previous or
current content or to real-life
situations.
Makes no connections to
previous or current content
or to real-life situations.
Fails to identify conclusions,
implications, and
consequences of the issue.
Misinterprets evidence,
statements, graphics,
questions, etc. and draws
unsupported and fallacious
conclusions; arguments are
not persuasive.
Identifies few if any of the
basic issues and implications
surrounding the topic.
Comments:
25
Business Application
The project proposes feasible,
practical, interesting, and
actionable recommendations
and solutions that consider
cost, culture, timeframe, and
other critical factors.
The project proposes
feasible, practical, and
actionable
recommendations and
solutions that consider
most critical factors, such
as cost, culture, and
timeframe.
Clearly identifies and describes
action issues associated with
specific decision-makers.
Action items for specific
decision-makers are
identified.
Presents information,
Presents information,
Proposes recommendations
that are not consistently
feasible, practical, and
actionable; limited
consideration of critical
business factors.
Action items are presented,
but are not linked to specific
decision-makers.
Specific action items are not
delineated for particular
decision-makers.
Information, concepts,
Information, concepts,
Recommendations are
impractical, uninspiring, and
not feasible. Solutions do
not take into account
environmental or
organizational factors.
25
0
0
concepts, conclusions, etc., so
that others can use the
information to
improve/transform their lives
and the organization they
serve.
A plan for measuring outcomes
for the proposal is detailed,
well-thought out, and realistic.
Clearly describes the value
added to the organization and
how goals balance and satisfy
different stakeholders’
interests.
Selects and applies the
appropriate analytical tools
(quantitative and qualitative)
to address the business issues
for the particular discipline
(e.g., accounting, economics).
Comments:
concepts, conclusions,
etc., so that others can use
the information to
improve/ transform their
lives and the organization
they serve.
A plan for measuring
outcomes is presented.
conclusions, etc. as
presented have a limited,
transformative impact on
individuals or the
organization.
conclusions, etc. are not
presented in ways that will
transform and serve
organizations and people.
General consideration for
measuring outcomes is
apparent, but no specific
plan or approach is
presented.
Attention is given to the
value added to the
organization and the
impact on key
stakeholders.
The value added to the
organization and the impact
on stakeholders is
mentioned, but not
adequately explained and
developed.
Selects and applies the
appropriate analytical
tools (quantitative and
qualitative) to address the
business issues for the
particular discipline (e.g.,
accounting, economics).
Utilizes some, but does not
consistently select/apply the
appropriate analytical tools
(quantitative and qualitative)
to address the business
issues for the particular
discipline.
Little or no consideration is
given to measuring or
quantifying outcomes or
assessing the value added to
the organization.
The impact on various
stakeholders is not
discussed.
Does not effectively select
and apply the appropriate
analytical tools of the
appropriate discipline (e.g.,
accounting, economics).
25
25
100
0
100
Late deductions ( e.g., -10):
Score:
Overall Comments:
BSB Major Project Grading Rubric w/Biblical Integration (100 points)
Excellent
(20 – 18 pts)
Good
(17 – 16 pts)
Fair
(15 – 14 pts)
Poor
(0-13 pts)
Content Knowledge
Demonstrates exceptional
knowledge, insight and
understanding of the subject
matter, including the ability to
select and apply the most
appropriate, well-researched
content to develop an effective
approach.
Demonstrates content mastery
by applying the most suitable
theoretical framework, models,
and/or techniques.
Includes the application of
relevant concepts from
previous courses, when
appropriate.
Examples link directly and
appropriately to the subject
matter.
Uses course materials as a
springboard for developing
original, insightful ideas.
Demonstrates good
knowledge, insight, and
understanding of the
content, including the
ability to select and apply
an appropriate, wellresearched content to
develop an effective
approach.
Applies a suitable
theoretical framework,
models, and/or
techniques.
Demonstrates basic
knowledge, insight, and
understanding of the
content; content is not
consistently appropriate or
well-researched.
Demonstrates limited
understanding of
assignment issues; content is
not appropriate or wellresearched.
Application of content is
adequate, but limited.
Draws from and generally
applies content from
previous courses, when
appropriate.
Provides some relevant
examples.
Limited use of content from
other courses.
Little or no application of
content; with limited and
mostly inappropriate use of
theoretical frameworks,
models, and/or techniques.
Connections to concepts
from previous courses are
absent.
Limited examples are
provided and not
consistently appropriate.
Examples are absent and/or
not related to the subject
matter.
Content is used to
generate some original
ideas.
Minimal number of original
ideas.
No original ideas developed
from the content are
apparent.
Comments:
Communication and Research
There is an exceptionally clear,
arguable, well-developed, and
definitive position stated.
Information is presented in a
logical, interesting sequence
organized with smooth
transitions and appropriate
headings.
Uses an appropriate level of
highest quality research, and
theories and concepts are
There is an arguable, welldeveloped, and definitive
position stated.
Information is presented
in a logical sequence
organized with generally
smooth transitions and
appropriate headings.
A position is stated and
adequately developed.
The position is vague and
not well-developed.
Presentation of information
is not consistently logical and
transitions between points
are not smooth and
inconsistent headings.
Uses an appropriate level
of research, and theories
and concepts are generally
Uses an adequate level of
research, but theories and
concepts are not consistently
Lacks clear and logical
development of ideas with
weak transitions between
ideas and paragraphs, with
no headings to separate and
transition ideas.
Research is superficial and
insufficient to support the
topic.
Possible
Pts.
Actual
Pts.
0
0
0
0
20
20
0
0
presented accurately and
sufficiently.
All supportive materials are
properly and flawlessly cited,
and formatting is consistent
with the designated APA style.
presented accurately and
sufficiently.
Supportive materials are
properly cited with
minimal (2-3) errors, and
formatting is consistent
with the APA style.
presented accurately and
sufficiently.
Supportive materials are
presented, but with errors
(4+), and formatting is not
consistent with the APA
style.
Supportive materials lack
proper formatting with
limited details and many
sources missing or
incomplete.
Project is exceptionally concise,
clear, with consistently proper
grammar, spelling, and
paragraphing.
Project is concise, clear,
with proper grammar,
spelling, and paragraphing
with minimal (2-3) errors.
Project contains errors (4-6)
in grammar, spelling, and
paragraphing.
Numerous (7+) and obvious
grammatical, spelling, and
stylistic errors undermine
reader comprehension.
Clearly addresses the target
audience.
Does not acknowledge or
identify the target audience.
The project strictly adheres to
the guidelines and format
required by the assignment.
Demonstrates little
understanding of the target
audience.
The project does not fully
adhere to the format
required by the assignment.
The project does not adhere
to the format required by
the assignment
The conclusion unites the
important points of the
presentation and encourages
future discussion.
Demonstrates an
awareness of the target
audience.
The project generally
adheres to the format
required by the
assignment.
The conclusion unites the
important points of the
presentation.
The conclusion summarizes
the important points.
The conclusion is vague and
incomplete.
Additional considerations for
PowerPoint/visual presentations:
The presentation layout is
interesting and visually
pleasing and contributes to the
overall message.
Professional-level use of
headings, sub-headings and
white space, along with
appropriate fonts and size.
All graphics are attractive (size
and color) and help to explain,
reinforce, and support the
theme/content of the
presentation.
Additional considerations for
PowerPoint/visual
presentations:
The presentation layout is
visually pleasing and
contributes to the overall
message.
Appropriate use of
headings, sub-headings
and white space, along
with appropriate fonts and
size.
Most of the graphics are
attractive (size and color)
and support the theme/
content of the
presentation.
Additional considerations for
PowerPoint/visual presentations:
The presentation layout is
visually inconsistent and
sporadically contributes to
the overall message.
Headings, sub-headings, and
white space do not
consistently support
message.
Fonts and text size are
inconsistent and distracting.
Graphics are occasionally
used, but rarely support the
presentation.
Additional considerations for
PowerPoint/visual
presentations:
The presentation layout is
haphazard and visually
contributes little to the
overall message.
Headings and subheading
are missing or irrelevant to
the supporting text.
Font and size are
inappropriate resulting in
text that is difficult to read.
Graphics are superfluous or
absent.
Comments:
20
0
Critical Thinking
Demonstrates exceptional
work through the consistent
Demonstrates proficiency
through the use of a clear
Inconsistent application of
logic in presenting a
20
Logical reasoning and
progression of points are
0
use of a clear and logical
progression of points and
conclusions.
and logical progression of
points and conclusions.
Carefully analyzes the
information collected and
draws appropriate, inventive,
warranted, judicious, and nonfallacious conclusions
supported by evidence through
accurate interpretation of
statements, graphics (e.g.,
charts, tables), etc.
Identifies not only the basics
issues and implications
surrounding the topic, but
recognizes subtle nuances.
Identifies and questions the
validity of key assumptions.
Thoughtfully analyzes and
evaluates major alternative
points of view, addresse…
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