HCM580 Recruitment Strategies for Rural Healthcare Organizations Scenario: Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite

HCM580 Recruitment Strategies for Rural Healthcare Organizations Scenario: Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite health clinic within Pocahontas County (see attached case study). You have been contracted to prepare a recruitment strategy to attract and retain medical professionals for the rural clinic. Rural areas have significantly more difficulty in attracting and retaining quality medical professionals, both clinical and non.The well-written strategic plan and/or strategic initiatives should meet the following requirements:Be 3 pages in length, not including the cover, abstract (optional), or reference pages.Utilize headings to organize the content.Include a minimum of three references with associated in-text citations. Be formatted according to APA HCM580 – Strategic Management in Healthcare
Capstone Project Case Study Information
The circumstances in Pocahontas County resonate in many rural communities across the
country:
•
•
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A depressed local economy
Substantial barriers to health access
Difficulty in attracting health professionals.
Portrait of Pocahontas County
Pocahontas County is located in the southeast region of West Virginia. The county has a total of
942 square miles and is the site of the head waters for eight rivers: Cherry River, Cranberry
River, Elk River, Ganley River, Greenbriar River, Tygart Valley River, Williams River, and Shaver
Fork of the Cheat River. Pocahontas County consists of the following towns: Arborale, Bartow,
Buckeye, Cass, Dunmore, Durbin, Greenbank, Hillsboro, Marlington, and Slatyfork.
As of the 2010 Census there are 9,131 people residing in Pocahontas County. The racial makeup
is 98% Caucasian, .78% African American, .43% Hispanic, .14% Asian, and .07% Native American.
The median income for a household within the county is $26,401.
Access to Health Services
Pocahontas County has a shortage of healthcare providers. There is one hospital, Pocahontas
Memorial Hospital, and one nursing home, Pocahontas Center. The ratio for dentists is 8,851 to
1. The ratio for primary care physicians is 8508 to 1 (County Health Roadmaps & Rankings, n.d.).
The county’s physician-to-population ratio is significantly higher than the Unites States overall
ratio.
Pocahontas Memorial Hospital is a 25-bed, level-4 trauma center. A rural health clinic is located
within the hospital. The health clinic offers laboratory services, immunizations, disease
management, and monthly specialty clinics (cardiology, podiatry, and nephrology).
For more information about Pocahontas Memorial Hospital, visit the following website:

Homepage

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References
County Health Roadmaps & Rankings. (n.d.). Retrieved from
http://www.countyhealthrankings.org/sites/default/files/state/downloads/2012%20County%20
Health%20Ranking%20West%20Virginia%20Data%20-%20v2.xls

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