MGT400 Raymond James industrial analysis It is an analysis for the industry where Raymond James operates. Attached are the guidelines and some slides so it

MGT400 Raymond James industrial analysis It is an analysis for the industry where Raymond James operates. Attached are the guidelines and some slides so it can keep you on track and explains more. I ONLY NEED PART ONE TO BE DONE. 10:32
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MGT 431 Industry.pptx
PORTER’S FIVE FORCES
MODEL…
is a tool for understanding the
attractiveness of industry
environments. The idea is simple:
• When any of the forces are present, the industry
environment is expected to be more hostile and
less profitable.
.
· As the number or intensity of forces increases, the
industry environment becomes more hostile &
overall industry profit is expected to decline even
further.
· Firms cannot eliminate any of these forces but
they must identify them and try to mitigate the
impact of strong forces.
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MGT 431 Industry.pptx
Key Success Factors (continued)
Don’t try to identify everything the company needs to
do to operate
Focus on the 3-5 keys to success in this industry-
what factors differentiate between the highly
performing and average companies?
Examples:
Discount Retailing
Athletic Footwear
O
o
Second Step: Analysis,
3 Tools to analyze the industry
· Porter’s Five Forces Model (the IO Approach): How
do structural forces affect industry profitability?
· Environmental Trend Analysis: What are trends
affecting industry growth?
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MGT 431 Industry.pptx
The Next Description Task : Define Key
Economic Characteristics
Industry definition allows you to define key economic
characteristics. For example:
· How big is the market?
What is the market growth rate?
Stage of life cycle?
Types of products sold and how differentiated are they?
Capital requirements?
Scope of rivalry (global, national, regional, local)?
· Who are competitors? How many of them and how do they
compare in terms of size, products offered, locations etc?
.
The Third Description Task: Identify Key
Success Factors
What does it take to be successful in this
industry?
O
What do customers want?
O
What are the common keys to success for the most
successful firms?
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MGT 431 Industry.pptx
Possible Criteria to Define an
Industry:
1) Segmentation criteria:
• Types of products
Types of customers
•Geography
Stages in production/distribution
o
O
2) Strategic Groups
Industry Description (continued)
NAICS codes are a great way to start but they may or
may not capture your industry exactly
You may choose to create your own industry description
O
. Don’t focus so much on the NAICS code definition
(or any other categorization you find)
• Focus instead on creating an industry definition that “fits” and
identifying data that does help you describe your industry (see
next slide!)
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