MKT421 Phoenix Week 3 Dre Beats Product Life Cycle Presentation You currently work as the marketing manager of your favorite company/organization and manag

MKT421 Phoenix Week 3 Dre Beats Product Life Cycle Presentation You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft® PowerPoint® presentation with speaker’s notes covering the following criteria:

Develop a slide setting the theme and goals of the presentation.
Define and discuss the PLC concept and its importance to marketing managers.
Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
Describewhat company/organization and product/service you are using.
Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research. Mapping the Product
Life Cycle
Robert Wood
MKT/421
July 31, 2017
Denise
Theme
• marketing manager of a leading audio brand founded in 2006.
• The brand currently holds 70% of the headphone market
• Monitor the products life cycle and adjust
Goals
1. Find innovative ways to improve the product based on changes to
the industry and consumer needs.
2. Ensure the brand is being represented by the current trending
professional sports and music talent
3. Co-market our product with current leading brands
4. Ensure our products are manufactured with the best quality with
competitive pricing .
5. Stay focused on the future and never the past.
PLC Concept and Importance to Marketing
Managers
Role Pricing Strategy
How Managers Decide on a Role Pricing Strategy
Company
• Company: Apple Inc. – Acquired Dre Beats in 2014.
• Product: Dre Beats – Currently holds 70 percent of the audio
headphone market and has grown to a billion dollar industry.
Product
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
The Importance of PLC and Consequences if Not
Monitored
References

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