Rhetorical Analysis Essay Contemporary British Feminism 44. Follow the instruction to write 4pages rhetorical analysis essayI have attached an example for you to look at.All the work must be original Turn itin report is required Account: YIC2154605 Password: Lyc19980210.
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The CDC and the Zombie Apocalypse
Danielle A. Student
English 102: Section
24 July 2012
Danielle A. Student
English 102: Section
July 24, 2012
The CDC and the Zombie Apocalypse
The blog entry “Preparedness 101: Zombie Apocalypse” that is featured on the Center for
Disease Control website was written in a manner to effectively grab the attention of a specific
audience by using a popular topic to convey important information about being prepared for
emergencies. By using false analogies about an unconventional topic as an attention grabbing
device, while using ethos to frame the article’s primary claims, this blog was effective in sharing
important information with a demographic that might have missed it if it was shared through
more traditional channels.
The Center for Disease Control and Prevention (CDC) is a Government organization that
Comment [KD1]: Very well focused. Note how
the thesis describes not only the elements that
author will focus on, but also sets the rhetorical
context—how the text is composed and how the
receives a majority of its funding through grants. Some people would even go as far as saying
“their tax dollars” pay for this government program. The CDC.gov website is a resource to
inform and educate the people about illnesses and diseases as well as promote healthy living and
help prevent harm. On the CDC’s homepage, there are topics displayed that are meant to inform
about common issues or to make people aware of new issues that are taking place. On May 16,
2011, the CDC shared a blog the entry written by Ali S. Khan. Khan, who has written several
other blogs for the CDC, has prior involvement, knowledge, and history on past well-known
emergencies. According to Ali S. Khan’s CDC Biography, “he has responded to and led
Comment [KD2]: Notice how the background of
the publication organization and medium frame the
discussion of this controversial text. This provides
the audience with a clear framework for
understanding the text and its context.
numerous high profile domestic and international public health emergencies including […] the
Asian Tsunami, and the initial public health response to Hurricane Katrina in New Orleans”
(“Biography” par. 1). This would lead most readers to believe that Khan takes his profession
seriously to ensure the safety of people, and not to mention because he is in high position in the
CDC. However, the “Preparedness 101: Zombie Apocalypse” blog entry is one of
Comment [KD3]: The student researched the
writer’s background in order to comment on his
experience and his ethos.
unconventional standards, which is what Khan aimed for.
The “Preparedness 101: Zombie Apocalypse” blog was written to make people aware and
prepare for an emergency. However, Khan wrote the blog by effectively using a false analogy in
his favor to reach a particular audience, the youth. Khan took the popular topic of zombies taking
over/apocalypse and put it in the same category of more communally known, and real,
emergencies like hurricanes, pandemics, and disasters. Khan acknowledges the false analogy in
his blog by saying:
The rise of zombies in pop culture has given credence to the idea that a zombie
apocalypse could happen. In such a scenario zombies would take over entire
countries, roaming city streets eating anything living that got in their way. The
proliferation of this idea has led many people to wonder “How do I prepare for a
zombie apocalypse?” (“Preparedness” par.4)
Although he uses a false analogy, he is able to find a common ground with his audience, which
he is successfully able to convey emergency preparedness information to the youth. With using
ethos to share his fondness and knowledge of zombies, the reader will also acknowledge the
possibility of such events that could/would eventually take place which would require such
Comment [KD4]: Note, in MLA style, providing
paragraph numbers is optional unless they are
provided in the article as it’s written, or unless it
would be difficult for a reader to find the original
reference. In this case, the author opted to provide
Comment [KD5]: Through quotes and
explanations, the writer demonstrates how the
author took a false analogy (a fallacy), and made it
work to his advantage.
Despite the blog being featured and still available on the well-known government
website, Khan has written the blog in a tone that is light hearted, in character, and professional.
Within the blog there is little slang used, which seems to keep the article’s credibility intact.
What little slang that is used is placed with timing. More specifically, where Khan describes the
Comment [KD6]: Notice how stylistic elements
are described as elements that make the text work.
CDC’s role during an emergency, like a zombie apocalypse, he subtly asserts his authority within
the CDC by indicating that he would send lower level researchers to investigate the cause of the
zombie virus outbreak out in the field (“Preparedness” par.8). By inserting such verbiage into his
writing, he is increasing the logos of the blog.
When the blog was released on the internet, it did create a lot of attention, so much that
Comment [KD7]: Also notice, here and
elsewhere, how the student consistently uses the
vocabulary and concepts from the lessons.
the cdc.gov website server had crashed (“News Anchor”). The blog had not only attracted a
younger audience but also a resistant audience who felt the blog was a waste of time and a bad
use of taxpayers’ money, as evidenced in the comments following the blog entry. While many
raved about the CDC finally having a sense of humor and admiring that they are trying
something new to reach out to those who wouldn’t normally take the time to read and research
Comment [KD8]: Notice how the student
focused on how the audience responded, doing
additional research, as needed, to help her make
about what to do if real emergency preparedness, there were others who were appalled. For
example, the YouTube video, “New Anchor NOT a fan of CDC’s ‘Zombie Blog,’” has Robin
Baumgarten from WGN-9 morning news expressing her opinion about the blog. After the piece
was shared, she is seen literally rolling her eyes and clearly not realizing the bigger picture of
what the blog was meant to do. As her fellow anchor is trying to move on to other news, she
angrily states, “Ridiculous… ZOMBIES!” Although Ms. Baumgarten was not pleased with the
topic of zombies to help educate people about emergency preparedness, her reactions and those
who shared their negative response on the CDC’s website are outnumbered by those who
Comment [KD9]: The media is not just quoted,
but is contextualized and explained in the writer’s
At the end of the day, Ali S. Khan wanted to inform about emergency preparedness to a
particular audience that had not been touched on, namely, a younger group. He successfully
accomplished this mission by posting a blog on the CDC website about a hot topic that many
young people can relate to, a zombie apocalypse. Even though the blog uses a false analogy, he
is effectively using logos to explain how being prepared for an emergency would be effective in
this scenario. Khan not only managed to reach a young audience but an audience that was
resistant to the idea of zombies. Khan posted this blog in hopes still to educate the people whom
he serves while at the CDC.
Comment [KD10]: The conclusion successfully
wraps up the paper.
CDC. “Biography: Ali S. Khan.” Centers for Disease Control. 11 July 2012.
Web. 20 June 2012.
Khan, Ali S. “Preparedness 101: Zombie Apocalypse.” Public Health Matters
Blog. CDC.gov, 16 May 2011. Web. 20 June 2012.
“News Anchor NOT a fan of CDC’s ‘Zombie Blog.’” YouTube.com. 2011. Web.
20 June 2012.
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