Sonites Company Initial Market Position SWOT Analysis use the attach report to write an Interim Report in two pages you don’t have to write an introduction

Sonites Company Initial Market Position SWOT Analysis use the attach report to write an Interim Report in two pages you don’t have to write an introduction nor conclusion , You should employ headings and subheading to divide sections. Write in prose rather than in outline or memo form.

My firm name is ( Toucans) there are other competitor firm in the report, and my product is any product name start with T for example ( top,tone,…)

in attach there is a world file I had wrote some point you have to change it to paragraph and add to it

2. Company Assessment ( Toucans)

(a) Discuss your initial market position – strengths and weaknesses (as of period 2)

(b) Discuss your current market position (as of period 4)

(c) Assess your products and product mix (as of period 4)

(d) What is your firm’s competitive advantage (as of period 4) Brand Maps
Maps representing consumers’ perceptions based on the semantic scales can be obtained for each pair of attributes. Five maps are provided below. We invite you to export data into Excel and draw additional maps if needed
Brand Maps – Price X # Features
7
LOCK
SOFT
TONE
TORED
TOBLUE
–ROCK
LOLIGER
Profs
Explorers
LOOP
ROLL
TOPS
.
4
High Eames MOVE
.
MOST
Svers
Shoppers
#Features
TOBEES
.
4
Price
Brand Maps – Price X Design
7
MOVE
SOLO
.
LOOP
High Earners
ROLL
-TOPS
Shoppers
gojen.
Profs
TOBEES
Svers
4
LOLIGER
MOST
.
Eqplorers
LOCK
SOFT -ROCK
TONE
.
Design
TORED
.
TOBLUE
1
4
7
1
Price
Brand Maps – Price X Battery
7
TORED
Explorers
TOBLUE
LOCK
SOFT-ROC
MOST
TONE
.
Profs
LOLIGER
4
High Eamers
Shoppers
MOVE
SOLO
. LTOBEES
LOOP
.
ROLL
TOPS
1
4
7
1
Price
Brand Maps – Price X Display
7
SOLO
LOVE
LOOP
ROLL
-TOPS
LOLIGER
Eplorers
Profs
TORES
MOST
.
Shoppers
LOCK
TORED
TOBLUE
TONE
.
SOFT
ROCK
High Eamers
4
Svers
Display
4
7
1
Price
Brand Mans – Price X Display
TOSED
Display
Brand Maps – Price X Proc. Power
.
7
Proc Power
Ideal Value Evolution
monitors the evolution of consumer needs over time. The preferred va
100
Ideal Values
Respondents are also asked to indicate their preferred (also called “Ideal”) value on each scale. The reported results are summarized in the table below, using the mean value for each segment.
Segment
# Features
Design
Battery
Display
Proc. Power
Price
Explorers
4.4
2.1
5.4
5.8
6.0
3.7
Shoppers
2.0
5.2
3.0
4.7
4.8
2.5
Profs
4.7
5.2
4.8
5.8
6.1
6.0
High Earners
3.2
5.6
3.3
4.0
4.3
5.8
Savers
2.7
3.9
1.8
3.1
2.5
2.1
Importance of characteristics
Finally, respondents are asked to rate the importance of each characteristic in their purchasing decision. Although consumer segments differ on the exact importance ratings attributed to the characteristics, they tend to agree on the ranking of the
scales, i.e. their “relative” importance. This is why only average value are reported on the chart below. Ratings are given on a scale from 1 (not important) to 10 (very important).
Price
Proc. Power
Design
Display
Battery
# Features
10
5.8
3.1
3.1
1.6
1.3
0.0
7.5
15.0
22.5
30.0

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