Measures of Implicit Attitudes and Beliefs (IAT) (300-500 words) | Homework Writing

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Measures of Implicit Attitudes and Beliefs

Every individual is, in different ways, subject to unconscious or implicit bias. The most well-known test of such biases is the Implicit Association Test (IAT), a sophisticated and methodologically rigorous computer-administered measure that has been taken by millions of people and featured in major print and broadcast media. The IAT measures the strength of the association between social categories (e.g., Blacks or Whites) and positive and negative attributes (e.g., joy and love versus agony and evil). Proponents contend that the IAT reveals widespread unconscious biases, even among individuals who believe themselves to be free of such biases. Opponents counter that the IAT cannot distinguish unconscious biases from conscious biases even as it downplays the substantive inequalities that are outcomes of structural, not individual, discrimination.

Implicit measures, particularly the Implicit Association Test (IAT), have been at the center of methodological controversy. Any attempt to reveal conscious-unconscious divergences in how individuals think or feel about a topic is bound to engender heated debate. This is particularly true in discussing implicit measures of exclusion because, too often, such individual measures may distract from the larger structural and cultural mechanism of exclusion.

?? In the essay, please follow the instructions as below:

?? 1. Give a brief explanation of why Association Test (IAT) cannot accurately assess unconscious attitudes and beliefs.
?? 2. Explain two disadvantages of measures of implicit attitudes and beliefs.
?? 3. Finally, explain how implicit attitudes and beliefs impact intergroup relations.

Be sure to support your postings and responses with specific references to the Learning Resources and the current literature.

Required Resources


  • Amodio, D. M., & Devine, P. G. (2006). Stereotyping and evaluation in implicit race bias: Evidence for independent constructs and unique effects on behavior. Journal of Personality and Social Psychology, 91(4), 652–661.
    Retrieved from the Walden Library databases.
  • Blanton, H., & Jaccard, J. (2008). Unconscious racism: A concept in pursuit of a measure. Annual Review of Sociology, 34, 277–297.
    “Unconscious racism: A concept in pursuit of a measure” by Blanton, H., & Jaccard, J. Copyright 2008 by ANNUAL REVIEWS, INC. Reprinted by permission of ANNUAL REVIEWS, INC. via the Copyright Clearance Center.
  • Blanton, H., Jaccard, J., Christie, C., & Gonzales, P. M. (2007). Plausible assumptions, questionable assumptions and post hoc rationalizations: Will the real IAT, please stand up? Journal of Experimental Social Psychology, 43(3), 399–409.
    Retrieved from the Walden Library databases.
  • Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The implicit association test. Journal of Personality and Social Psychology, 74(6), 1464–1480.
    Retrieved from the Walden Library databases.
  • Greenwald, A. G., Poehlman, T. A., Uhlmann, E. L., & Banaji, M. R. (2009). Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. Journal of Personality and Social Psychology, 97(1), 17–41.
    Retrieved from the Walden Library databases.
  • McConnell, A. R., & Leibold, J. M. (2001). Relations among the Implicit Association Test, discriminatory behavior, and explicit measures of racial attitudes. Journal of Experimental Social Psychology, 37(5), 435–442.
    Retrieved from the Walden Library databases.

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