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Unit 2 Essay: Propaganda and Rhetorical Analysis DUE DATE MONDAY, OCTOBER 19, 2020, 08:00 A.M. Upload to Canvas in one of the following formats, using the “Submit” button on the official Assignment 1 page: ? Portable Document Format .pdf ? MS Word .doc or .docx VALUE 10 points; graded (scored). (Late submissions will result in a lowered grade, as explained in 0.2 Course Overview, Goals, and Objectives.) CONTEXT In this unit, you have read, discussed, and critically examined a variety of texts examining propaganda, truth and “post-truth,” and media manipulation of public opinion. ASSIGNMENT TASK Select a short news article or news story you believe to be an example of propaganda, media bias, and/or manipulation of “truth.” (See “Rules About Outside Texts” for more details about what you can use.) Then, compose an essay in which you evaluate that text’s rhetorical attributes, then respond with your own critical arguments to its claims and ideas and techniques. Your essay must quote and/or paraphrase five of the assigned readings from Units 1 and 2, and cite them— both, parenthetically and bibliographically—on a Works Cited page in proper MLA style. Do not use the same quotes included in your Unit 1 essay. Rules About Short News Articles and News Stories As long you can justify it as “propaganda, media bias, and/or manipulative of the ’truth,’” the example of news you choose for rhetorical analysis and critical response is up to you, even if it’s a work of news satire or advertorial news. It doesn’t expressly have to be journalism. Permitted texts include ? written journalism, such as a news article, news editorial, or news blog; ? a single story segment in a cable or streaming news program (for which you’ll need recording capability so that you can accurately quote and cite these); ? an advertisement that pretends to be journalism or science writing; ? a selected piece of news satire contained in a tabloid, website, or tv/cable/streaming program. The text you choose must, however, ? be an actual agenda-based text: it must use language, imagery, situation, and characters you can analyze rhetorical, and not merely represent an ideological position; ? be individual, specific, and relatively short, rather than be a large work or a series, collection, or campaign; ? not be originally produced for YouTube or other social media platform (if it ends up being archived on social media, that’s okay, but it must at first be legitimately produced for another medium; ? have, or seem to have, credibility and/or be affiliated with institutions that are, or which are made to seem, credible. Please don’t choose political speeches, tweets, and texts, nor bigoted diatribes, as these are expressly and openly written to propagate a political ideology (i.e., they are obvious choices for propaganda). ESSAY DEVELOPMENT This will be your first essay of the semester that demands a consistent pattern of development and tone. ? Your essay doesn’t need to have exactly five paragraphs, but it must be structured with a clear introduction, body, and conclusion. ? The body of your essay must be composed in two parts: ? one-third to one-half, rhetorical analysis; ? one-half to two-thirds, critical response. ? Paragraphs must demonstrate development in five stages: claim, explanation, support, interpretation, conclusion. (Review module item 2.8 INFO • The 5- Stage Body Paragraph.) Make sure you use the Scoring Rubric for this assignment to remind yourself about how to develop this essay effectively. (See below.) The essay’s pattern of development and sequence of organization should be as follows: A. Three-stage introduction: start with a single introductory paragraph that introduces • the general subject matter in an interesting way; • author(s) w/credentials, and the full title of text; • a thesis asserting your main response argument. B. Rhetorical analysis: In at least three separate paragraphs, summarize and explain the methods and motives of the author’s rhetorical choices, including, but not limited to, English 120: College Composition and Reading Instructor: K. Sherlock • audience awareness; • voice; • purpose; • persuasive appeals. C. Critical response: explain and support your own agreement, disagreement, or reaction to the content of the text. Your critical response must • be at least three expository/analytical body paragraphs; • use and cite quotations or other support from a minimum of three different texts that were required or optional for this unit. D. Conclusion: a concluding multi-sentence paragraph that summarizes and/or encapsulates your own response to your selected topic. E. Works Cited: include at the end of your essay a properly formatted MLA style Works Cited with citations for all the sources used in your essay, including the outside text(s) you enlisted for this assignment and any of the assigned/recommended unit texts. REQUIREMENTS AND GUIDELINES ? Your essay must be composed in proper MLA document design. Please just take the no-fuss alternative and download the MLA document template for this purpose, a button for which is available at the top of this page. ? You may not refer to yourself anywhere in the essay, particularly in the critical response half. Do not use pronouns such as “I,” “my,” “me,” and “mine.” ? Though you will analyze another author’s use of rhetoric, you should heighten you awareness of your own: choose vocabulary that is clear and appropriate for your audience, and steer clear of common errors of usage and tone. ? A Works Cited, required for this assignment, should be in proper MLA citation style (again, as prompted by the MLA document template you are asked to us). ? When you upload the final draft of your essay, make sure it conforms to the proper file-naming protocols. Also, make sure it’s saved in one of the supported file formats: .doc, docx, or .pdf. ASSESSMENT/SCORING RUBRIC Successful completion of this assignment will be determined by the following criteria, each of which is explained further in the scoring rubric for this assignment: • 10% Introduction: 1) three discernible stages of development; 2) author’s full name (or sponsoring agency), correctly spelled, and full primary title correctly capitalized and marked by italics or quotation marks; 3) thesis making a general assertion about the rhetorical effectiveness of the text, followed by a complex response argument of your own. • 25% Rhetorical Analysis: Following the guidelines for content and rhetorical analysis, summarize the main ideas of the text in one paragraph; then, in a minimum of two additional paragraphs, examine and detail the rhetorical elements used by the author. • 35% Critical Response: A successful critical response should 1) maintain a consistent position or point of view about the author’s content; 2) draw from a minimum of three required or recommended unit texts 3) use as a framework for discussion concepts of trust, skepticism, and manipulation of the truth purported by the authors of those texts (e.g., Marshal McLuhan’s premise “media is the message” or Katherine Hawley’s discussion of “self-trust” etc.). Besides reacting to the text, try to provide an implicit answer to question such as, “Why is my reaction important?” or “What change or ideas do I advocate in this response?” or find your own complex question. • 05% Conclusion: A brief paragraph that summarizes and/ or encapsulates your own response to your selected topic should conclude the essay and be clearly separate and distinct from the Critical Response part of the essay. • 15% Writing Competency: Competent writing should 1) avoid common errors of grammar, punctuation, sentence mechanics, and usage; 2) contain effectively organized and cohesively developed paragraphs that have controlling topic statements, clear explanation, good use of support, and proper discussion/ interpretation of these; 3) use language with precision and control; 4) use a respectfully neutral tone free of slang, vulgarity, and colloquialisms; 5) demonstrate it has undergone editing and refinement before being submitted. • 05% Document Design and Style: Correct MLA style should be demonstrate in 1) document design and layout with regard to title page, margins, headers and pagination, and typography (font size and types); 2) double-spacing throughout (including Works Cited); paragraph indention; parenthetical (contextual) citations; 3) bibliographic references organized and a Works Cited set with hanging indentions; 4) demonstrate it has undergone an adjustment of settings to effect MLA style, or that it you have made use of the MLA document template. • 05% Document Formatting: Document should 1) be saved in a supported file type such as MS Word or PDF; 2) possess a file name consistent with the required filenaming protocols (e.g., Lastname_F-120-3030-2- FIN.pdf).