Part 1.
The use
of social and mobile technologies provides marketers with new tools that
can simultaneously serve to (1) deepen customers’ brand engagement and
(2) provide marketers with real-time feedback about what tactics are
resonating. Pick a company that is located in the state you live in.
Analyze that organization’s social media platforms using the following
questions as guides (be sure to number your responses according to the
question number):
What is the company doing to deepen brand engagement with customers using social media?
Looking at the past month, what feedback have customers provided on the firm’s marketing efforts?
Based
on the social media feedback provided by customers, what marketing
recommendations would you make to this company to improve (be sure to
include relevant information from your text)?
Part2.
Use this forum to complete your weekly discussion post. Make sure to
watch the video completely before posting. Make sure to create your own
thread before commenting on others’ threads. Make sure to answer each
question below in your post:
What was the speaker’s main point?
What do you think? Do you agree with the speaker? Why or why not?
What connections can you make between the presentation and the content from our course? Business Organization
Video link: https://www.ted.com/talks/adam_grant_the_surprising_habits_of_original_thinkers
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