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Case Study 1 Guidelines

1.Description of the organization you researched (you will pick the



What is the organization’s history/background?


How does the organization’s history affect the way it perceives

and manages diversity?


Who is the CEO? What is her/his background?


How does his/her background or experience impact the

organization’s commitment to diversity?


Research method


Describe how you are gathering/going to gather data (you will

need at least three – and these sources must be listed on a

reference page as well)


Examples: web sites, personal experience, material from

the organization (annual report, pamphlets, etc), books,

magazine articles, newspaper articles, journal articles,



Remember – you are also using the book to strengthen

your claims so the textbook should be included here as



Diversity policy


Explain what type of diversity policy the organization currently

has in place.


Are the employees, managers, and executive knowledgeable

about this policy? If so, how do the employees respond to this



Diversity culture


Does the company seem to demonstrate leadership support

regarding diversity?


Why or why not?


Does the company seem to engage employees as partners?


Why or why not?


What evidence (if any) did you find showing that the

organization tries to link diversity goals to business goals?


Analyze the diversity commitment on their website by answering the

following questions


Part 1


Is material on diversity or a link to a diversity section

found on the Website’s homepage?


Is the organization’s definition of diversity and its

diversity mission statement clearly articulated on the

website? Is it easy to locate?


After reading the main diversity section, do you clearly

understand the company’s stance on diversity?


Is there a statement on the Web site by the CEO

reflecting the organization’s commitment to diversity?


Does the Web site material address diversity-related

issues such as employee-resource groups, recruiting

strategies, diversity training, supplier diversity,

community relations, and so on?


Are diversity videos easily accessible, in which the

CEO, director of diversity, HR executive, and/or

employees discuss the company’s commitment to



Are current annual diversity reports accessible from the

company’s web site?


If so what information is on it?


Does the Web site contain current information on the

company’s diversity awards and any diversity related



Do images on the Web site represent the diversity of the

organization’s employees and customers?


Do not just say yes or no. Provide evidence for

you claims


Does the information on the website seem to take on a

masculine or feminine tone?


Do not just say neutral, masculine, or feminine.

Provide evidence for you claims. Use the book

and the articles we read in class to compare and

provide examples


Part 2


After answering the above questions, do you think this

company does a good job of expressing their

commitment to diversity through their website? What

are two or three reasons why you believe this way?


What suggestions would you give the company to

strengthen their website (regarding diversity)?


Managing Diversity Questionnaire


Complete the managing diversity questionnaire using this

company (some of these you may have to just guess)


Describe how the organization scored for each of the levels:

individual attitudes, organizational values, and management



Briefly explain why you think they got these scores on the





Compared to IBM, CISCO, and General Motors (case study in

chp 10), how do you think this company compares (in relation

to including disabilities in their diversity component)?



specific examples

to back up your answer

comparing the organization you chose to the three listed



Do you think they view the recruitment and retention of people

with disabilities as a competitive advantage? Why or why not?




What information did you find regarding the company’s

commitment to gender diversity?


Do you feel the website and company resources take on more of

a feminine or masculine tone?


Overall Analysis/Conclusion


From the information you have gathered, what is your opinion

regarding the company’s commitment to diversity?


Provide two or three suggestions for how the company can

strengthen their commitment to diversity

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