Read the case and answer the following questions in detail, using examples from the case.
1] Why are diasporas important? In what ways can diasporas be used to develop a business model?
2] What is Homestrings’ business model? How well does this business model support a growth strategy for Homestrings? Be specific. What are the advantages? What are the disadvantages?
3] Analyze Homestrings’ growth platform and market positioning. What are the key factors that account for Homestrings success to date? Can Homestrings build on this success?
4] How should Homestrings approach the US market? Why?
5] What strategies do you recommend for Homestrings over the next two to three years?
Nuts and Bolts:
1] It is easiest if you use Microsoft Word, and then upload it to Canvas. Make sure your paper has uploaded properly.
2] PROOFREAD CAREFULLY. You WILL lose points for typos, misspellings, and grammatical errors.
3] Your paper should be between 1500 and 2000 words. Use 12 or 11 point type, and double space. Leave an extra space between each paragraph if you do not indent.
4] You may use as many appendices as you wish, as long as you refer to them in the paper. The appendices do NOT count as part of the of text. Appendices can be referred to as (see Table 1) or (Figure A).
5] If you use additional material and do not cite it you will receive a failing grade.
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